Core Insights - The mouse industry has evolved significantly, witnessing changes in computer technology and consumer electronics, with China being the largest producer and consumer market globally [1][9] - The market is expanding beyond traditional PC peripherals into mobile office, esports, and creative design applications, with a projected market size of 16.183 billion yuan in China by 2024, reflecting an 8.09% year-on-year increase [1][9] - The demand for professional-grade gaming mice is growing, driven by lightweight designs, programmable buttons, and RGB lighting, while silent keys and multi-device connectivity are favored in office settings [1][12] Industry Overview - The mouse is a key input device for computers, categorized by working principles into mechanical, optical-mechanical, and optical types, and by connection methods into wired and wireless [3][4] - The industry supply chain includes upstream suppliers of raw materials and components, midstream manufacturers, and downstream sales channels [5] Market Trends - The global PC shipment volume is expected to recover in 2024, with a 3.8% year-on-year increase, which will subsequently boost the demand for peripheral products like mice [7] - In China, the PC shipment volume is also recovering, with a 19% year-on-year increase projected for the first quarter of 2025 [7] Competitive Landscape - The Chinese mouse market is characterized by low concentration and numerous players, with major domestic companies including Inphic, Rapoo, and others competing against established foreign brands like Logitech and Razer [15][17] - Domestic companies are increasing R&D investments to enhance their technological capabilities and product offerings, leading to a gradual increase in market competitiveness [15] Consumer Preferences - The most popular price segments in the Chinese mouse market are below 39 yuan, above 400 yuan, and between 100-199 yuan, indicating a strong preference for affordable products while also showing interest in high-end options [10] - Gaming mice dominate market attention, accounting for 59.65% of consumer interest, driven by the growth of the esports industry [12] Future Development Trends - Multi-mode connectivity (Bluetooth/2.4G/Wired) is becoming a standard feature in mid-to-high-end mice, enhancing usability across different scenarios [21] - Lightweight design is a key trend, with mainstream products weighing under 60g, improving user experience and operational agility [22][23] - The industry is moving towards increased production intelligence and flexibility to meet the rising demand for customized products [24]