Company Background & Motivation - The founder was inspired by her parents' work as doctors and initially aspired to be a scientist, but life led her to entrepreneurship in the apiculture industry [1] - The founder's child suffered from a severe illness that traditional medicine couldn't resolve, leading her to explore apitherapy and the potential of bee products [1] - Witnessing the lack of high-quality, domestically produced bee products in the market motivated the founder to start her own company [2][7] Industry & Market Analysis - China is the largest apiculture country, followed by India, and then Turkey, with 82 million bee colonies [1] - Turkish beekeepers primarily focused on honey production, with limited production of value-added bee products like royal jelly and propolis [1] - Imported bee products, often from China, were of low quality and potentially harmful, highlighting the need for authentic and natural alternatives [1][2] - The company utilizes a contract-based beekeeping model, which is a first in Turkey and possibly globally, ensuring quality and sustainability [12] Business Model & Achievements - The company secured government support from KOSGEB and TÜBİTAK to develop local propolis production and extraction technologies [9][10] - The company established a contract-based beekeeping model, providing beekeepers with materials, equipment, purchase guarantees, and training [13] - The company exports to 37 countries and has become a significant player in the value-added bee products market [15][18] - The company's sustainable apiculture model has helped increase the number of hives for participating beekeepers, with some growing from 10 to 500-600 hives [19]