Core Insights - Digital Brands Group, Inc. is advancing its strategy to create a suite of technology-driven tools aimed at protecting and growing consumer brands in the global eCommerce market [1][4] - The counterfeit economy is a significant issue, estimated at over US$1.7 trillion annually, impacting consumer trust and brand equity [2] - The company is integrating AI-driven technology solutions, starting with SECUR3D Inc., to combat brand misuse and counterfeiting [2][4] Company Overview - Digital Brands Group offers a diverse range of apparel through various brands, focusing on both direct-to-consumer and wholesale channels [5] - The company aims to leverage customer data and purchase history to create personalized content and enhance customer engagement [5] Technology Integration - SECUR3D's AssetSafe platform utilizes advanced AI to monitor and address unauthorized use of brand assets, including counterfeits and trademark misuse [3][6] - The technology has been successfully deployed across notable entertainment and consumer brands, enhancing IP protection [3][6] - Digital Brands Group plans to expand its technology stack with additional AI-driven solutions to support its brand partners and enhance its operational capabilities [4]