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J.M. Smucker Sees Steady Lift From Uncrustables Brand Momentum
ZACKSยท 2025-09-19 13:46
Core Insights - The J. M. Smucker Company (SJM) is experiencing strong growth driven by its Uncrustables brand, with sales increasing in both U.S. retail frozen handhelds and international segments [1][11] - Uncrustables has expanded its consumer base beyond households, gaining traction in convenience stores, universities, and among athletes, which has helped maintain its resilience amid softer trends in other snack categories [2][11] - The company is investing in a new facility in McCalla, AL, to enhance production capacity and scalability, supporting long-term growth for Uncrustables [3][11] - Pricing strategies have positively impacted sales, with higher net pricing in the frozen handheld portfolio offsetting increased trade spending in peanut butter, while lower pre-production costs have eased margin pressures [4][11] - Uncrustables has evolved into a reliable growth platform for Smucker, characterized by strong consumer loyalty and improved production efficiency [5][11] Financial Performance - SJM shares have increased by 10.1% over the past three months, outperforming the industry, which saw a 3% decline, and the broader Consumer Staples sector, which fell by 2.1% [6] - The current valuation of SJM indicates it is attractively priced, trading at a forward 12-month P/E ratio of 11.27, compared to the industry average of 15.59 and the sector average of 16.92 [12]