Investor Presentation te diff EXPERIENCE IT IN TOM HARDY EVERYONE DESERVES A CHANCE TO FLY EXCLUSIVELY IN MOVIE THEATERS OCIOBER FANKS GIVING WILL NEVER LET GO Investor Presentation | August 2024 BBRILBIUICE BBINGBINGS we get audiences Forward-Looking Statements This presentation contains various forward-looking statements that reflect management's current expectations or beliefs regarding future events and results of operations, including statements concerning the ultimate impact of the restructuring on th ...

Financial Data and Key Metrics Changes - NCM's total revenue for Q1 2025 was $34.9 million, a 7% decline from $37.4 million in the same period last year, primarily due to a 5% year-over-year reduction in attendance and advertiser uncertainty regarding tariffs [27][12][13] - Adjusted OIBDA was negative $9 million, in line with guidance, reflecting reduced theater attendance and investments in sales and operations [13][32] - The company had $63.1 million in cash and equivalents at the end of Q1 2025, with zero outstanding debt [33] Business Line Data and Key Metrics Changes - National advertising revenue decreased to $27.4 million from $29.5 million in Q1 2024, driven by lower attendance in March [28] - Local and regional advertising revenue totaled $4.9 million, down from $5.3 million in the same quarter last year, primarily due to lower attendance and economic uncertainty [29] Market Data and Key Metrics Changes - The box office generated approximately $1.4 billion in Q1 2025, an 11.6% decline compared to the same period last year, attributed to a weaker film slate and underperformance of high-profile titles [6][7] - NCM's year-to-date network attendance through April was up 6% compared to the same period last year, driven by strong performances from new releases [8] Company Strategy and Development Direction - NCM is focused on enhancing its platform through technology investments and talent acquisition, aiming to capitalize on opportunities in the premium video ad space [5][6] - The company has agreed to a five-year extension of its contract with AMC Theatres, aligning payment structures with performance metrics to enhance revenue generation [17][34] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about attendance recovery supported by a strong film slate in the second quarter and beyond, despite headwinds from government policy shifts affecting advertising [24][25] - The company anticipates Q2 revenue between $56 million and $61 million, reflecting ongoing impacts of tariff uncertainty [37] Other Important Information - NCM's scatter market participation increased to 42% in Q1 2025, up from 29% in the prior year, indicating a shift towards real-time advertising solutions [12][28] - The company launched new products, Bullseye and Blueprint, aimed at enhancing targeting capabilities and connecting brands with high-intent consumers [19][70] Q&A Session Summary Question: Has the strength of pacing weakened from Q4 to Q1? - Management noted that while the pipeline remains active, there has been some softening in pacing due to economic uncertainties affecting certain categories [44][46] Question: Will there be more flexibility in upfront commitments due to the current environment? - Management indicated that while upfront negotiations will allow for more flexibility, current cancellation policies are expected to remain in place for the upcoming quarters [49][50] Question: How is NCMX helping to compete with digital video platforms? - Management highlighted that NCMX's new tools allow for better targeting and quicker ad delivery, enhancing competitiveness against digital media companies [70][72] Question: What is the incremental revenue opportunity from the new AMC inventory? - Management expressed excitement about the new inventory from AMC, which is expected to have a material impact on revenue in the second half of the year [63][66]

Financial Data and Key Metrics Changes - NCM's total revenue for Q1 2025 was $34.9 million, a 7% decline from $37.4 million in the same period last year, primarily due to a 5% year-over-year reduction in attendance and advertiser uncertainty related to tariffs [26][12][13] - Adjusted OIBDA was negative $9 million, in line with guidance, compared to negative $5.7 million in the prior year [30][13] - Total unlevered free cash flow for the quarter was $5.5 million, impacted by prior year client advance payments [30] Business Line Data and Key Metrics Changes - National advertising revenue decreased to $27.4 million from $29.5 million in Q1 2024, driven by lower attendance [27] - Local and regional advertising revenue totaled $4.9 million, down from $5.3 million in the prior year, primarily due to lower attendance and economic uncertainty [28] - The scatter market accounted for 42% of first quarter national onscreen revenue, up from 29% in the prior year, reflecting a shift towards real-time advertising solutions [12][27] Market Data and Key Metrics Changes - The box office generated approximately $1.4 billion in Q1 2025, an 11.6% decline compared to the same period last year, attributed to a weaker film slate and underperformance of high-profile titles [6][7] - Year-to-date network attendance through April was up 6% compared to the same period last year, driven by strong performances from new releases [7] Company Strategy and Development Direction - NCM is focused on enhancing its platform through investments in technology and talent, aiming to capitalize on opportunities in the premium video ad space [5][6] - The company has extended its contract with AMC Theatres for five years, aligning payment structures with performance metrics to enhance revenue generation [16][34] - NCM is prioritizing the development of programmatic and self-serve advertising solutions to meet evolving market demands [20][21] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about attendance recovery supported by a strong film slate in the second quarter and beyond, despite headwinds from tariff-related uncertainties [23][36] - The company anticipates second quarter revenue between $56 million and $61 million, reflecting ongoing impacts of tariff uncertainty [36] - Management remains confident in the resilience of the theatrical exhibition industry, supported by a compelling film slate and renewed commitments from industry leaders [24][36] Other Important Information - NCM repurchased 2.3 million shares at an average price of $6.6, totaling approximately $14 million, as part of its share repurchase program [34][35] - A quarterly dividend of $0.03 per share was announced, amounting to $2.9 million, to be paid on May 29, 2025 [35] Q&A Session Summary Question: Has the strength of pacing seen in Q4 weakened? - Management noted that while the pipeline remains active, there are headwinds in certain categories, and pacing has softened slightly compared to Q4 [44] Question: Will there be more flexibility in upfront commitments due to the current environment? - Management indicated that while upfront negotiations will allow for more flexibility, current cancellation policies are expected to remain unchanged [48] Question: How is the ability to deliver ads quickly impacting monetization? - Management stated that quick ad delivery is beneficial for capitalizing on films that outperform expectations, enhancing inventory utilization [52] Question: Is there a difference in spending between brand-driven and performance ad purchases? - Management observed that brand-driven advertisers are pausing spending, while performance-based companies continue to invest due to quantifiable outcomes [54] Question: What is the incremental revenue opportunity from the new AMC inventory? - Management expressed excitement about the enhanced relationship with AMC, indicating that the new inventory will provide significant revenue opportunities [60] Question: How is NCMX helping to compete with digital video platforms? - Management highlighted that NCMX's new tools allow for better targeting and attribution, making NCM more competitive in the advertising space [66]

Financial Data and Key Metrics Changes - National CineMedia, Inc. reported fourth-quarter revenue of $86.3 million, slightly exceeding the guidance of $82 million to $86 million, but down from $90.9 million in the prior year [22][33] - Adjusted OIBDA for the fourth quarter was $35 million, surpassing the guidance range of $28 to $30 million, compared to $39.8 million in the prior year [22][38] - Full-year 2024 revenue was $240.8 million, down from $259.8 million in 2023, with adjusted OIBDA of $45.7 million compared to $52.7 million in 2023 [24][39] Business Line Data and Key Metrics Changes - National advertising revenue for Q4 decreased to $69.2 million from $71.9 million in Q4 2023, while local and regional advertising revenue fell to $13.5 million from $16.2 million [33] - Attendance for the fourth quarter was 101 million, driven by new titles, while total attendance for 2024 was 390.7 million, reflecting an 11% decline year over year [24][40] Market Data and Key Metrics Changes - The total domestic box office for Q4 2024 reached approximately $2.4 billion, a 26% increase year over year, with the full-year box office totaling $8.6 billion [12][15] - The audience demographic remains strong, with Gen Z and Millennials accounting for 69% of total viewership in Q4 [17] Company Strategy and Development Direction - The company is focusing on innovation and growth, particularly in programmatic and self-serve advertising solutions, which are expected to drive revenue growth in the coming years [31][50] - National CineMedia, Inc. is strategically investing in expanding its sales team and enhancing marketing efforts to support future revenue generation [49][50] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the second quarter of 2025, indicating strong sales pacing and a positive outlook for the remainder of the year despite expected near-term variability [29][48] - The company anticipates a slight decline in first-quarter revenue due to a weaker film slate and seasonal advertising slowdowns, but expects a strong recovery in attendance and advertising demand later in the year [30][48] Other Important Information - The company closed a new revolving facility with US Bank, reducing the cost of debt and annual interest expense, and has no outstanding long-term debt as of now [44][45] - National CineMedia, Inc. has repurchased 2.5 million shares for $13.4 million as part of its $100 million share repurchase program [45] Q&A Session Summary Question: Expectations on advertising headwinds and second half of the year - Management noted encouraging pacing for Q2 compared to last year, but could not provide specifics for the second half yet [55][56] Question: KPI-based ad sales and advertiser retention - Management indicated that half of the business is supported through NCMx, which is significant for advertiser retention and engagement [58] Question: Share of national advertisers still on the sidelines - Management acknowledged the need to calculate the percentage of pre-pandemic advertisers that have yet to return [63] Question: Expectations for attendance growth in 2025 and 2026 - Management stated that attendance is the primary driver of revenue growth, with forecasts for 2025 and 2026 aligning with industry expectations [66][67] Question: Advertiser sentiment compared to prior years - Management expressed that advertiser sentiment is currently positive, with no surprises expected from the industry [72] Question: Potential for higher upfront costs - Management believes they will perform better in the upfronts compared to last year, with a cleaner market environment [76][77] Question: Demand for premium screens and advertiser interest - Management confirmed high demand for premium screens, which is beneficial for attracting large advertisers [80] Question: Local and regional business growth - Management is optimistic about the local business comeback in 2025 and 2026, following reinvestment in the sales team [84]

Core Insights - National CineMedia (NCMI) reported revenue of $86.3 million for the quarter ended December 2024, a decrease of 5.1% year-over-year, but exceeded the Zacks Consensus Estimate by 0.12% [1] - Earnings per share (EPS) for the quarter was $0.26, up from $0.20 in the same quarter last year, representing a surprise of 30.00% over the consensus estimate of $0.20 [1] Revenue Breakdown - Local and regional advertising revenue was $13.50 million, matching the average estimate but down 16.7% year-over-year [4] - National advertising revenue reached $69.20 million, slightly above the average estimate of $68.80 million, but down 3.8% year-over-year [4] - Total advertising revenue (excluding beverage) was reported at $82.70 million, below the average estimate of $84.10 million, reflecting a decline of 6.1% year-over-year [4] - ESA advertising revenue from beverage concessionaire agreements was $3.60 million, below the average estimate of $3.95 million, but showed a significant increase of 28.6% year-over-year [4] Stock Performance - Over the past month, shares of National CineMedia have returned -8.7%, compared to a -3.5% change in the Zacks S&P 500 composite [3] - The stock currently holds a Zacks Rank 3 (Hold), indicating expected performance in line with the broader market in the near term [3]