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Internationally Certified MICE Training Programme Launched in the GBA, Strengthening Talent Integration Between Macao and Hengqin
Globenewswireยท 2025-08-01 11:42
Core Insights - The UFI-VMS education programme was successfully held in Hengqin, marking a significant step in the integration of the MICE industry between Macao and Hengqin [1][2] - Over 20 professionals from the Greater Bay Area (GBA) received the UFI-VMS certificate, contributing to the development of specialized talent for the MICE sector [2][6] - The programme was tailored to meet the growing demand for Chinese-language training, focusing on venue management practices relevant to the Chinese Mainland [4][5] Group 1: Programme Details - The programme was co-organized by UFI and VMA, with support from local associations and government bodies [1] - It was the first Chinese-language version of the UFI-VMS education programme held directly in Hengqin, breaking from previous models that were hosted in Macao [3] - The curriculum included risk management, human resource allocation, and event operations planning, enhancing participants' capabilities [5] Group 2: Industry Impact - Participants expressed interest in technology applications within venue construction, indicating a shift towards modern practices in the MICE sector [6] - The programme is part of a broader initiative that includes 22 MICE training programmes this year, aimed at expanding global perspectives among practitioners [6] - Future collaboration between Macao and Hengqin is anticipated, focusing on joint standard-setting and mutual recognition of qualifications [8] Group 3: Strategic Goals - The programme aims to establish a training mechanism that combines international standards with local demand, creating a sustainable talent pipeline [7] - By leveraging UFI's global network, the programme reinforces the strategic position of the Macao-Hengqin MICE sector [7] - The initiative is expected to unlock the potential of the "Multi-venue Event" model, enhancing regional synergy [8]