Core Insights - 7-Eleven, Inc. is entering the live music scene by partnering with Live Nation, marking a significant strategic move to enhance brand engagement with fans [2][4] - The collaboration includes naming rights for the When We Were Young Festival and immersive experiences at The Governors Ball and Rolling Loud, aiming to create authentic connections with new audiences [2][3] Company Overview - 7-Eleven operates over 13,000 stores in the U.S. and Canada, offering a variety of products including iconic brands like Slurpee and Big Bite, as well as high-quality sandwiches and salads [5] - The company has a strong loyalty program with over 80 million members, allowing customers to earn and redeem points on various items [5] Festival Activations - At the When We Were Young Festival, 7-Eleven will create a "quick-stop destination" called the 7-Eleven Hangout, featuring Slurpee drinks and a nostalgic early 2000s emo theme [6] - The Governors Ball will feature Slurpee Street, designed to resemble a New York City summer block party, offering free Slurpee samples and engaging Gen Z fans [6] - Rolling Loud will showcase an amplified version of Slurpee Street, embracing hip-hop culture and providing a visually rich experience for attendees [6]