Core Insights - The collaboration between Mattel, Inc. and 7-Eleven introduces the first-ever branded Hot Wheels die-cast car, a Silver Series™ Toyota Supra featuring 7-Eleven branding, aimed at car enthusiasts and collectors [1][2][7] - The exclusive collection includes two products: the Hot Wheels Silver Series Toyota Supra and custom fingerboards available in two designs, which can be purchased at participating 7-Eleven locations and online [2][7] - Additional merchandise includes limited-edition apparel and accessories that complement the die-cast car, designed for both collectibility and everyday wear [3][7] Company Overview - 7-Eleven, Inc. operates over 13,000 stores across the U.S. and Canada, known for its convenience retailing and iconic products like Slurpee® and Big Gulp® [6] - Mattel is a leading global toy and family entertainment company with a diverse portfolio of brands, including Hot Wheels®, and has been a trusted partner in childhood development since 1945 [9]

Core Insights - 7-Eleven, Inc. is entering the live music scene by partnering with Live Nation, marking a significant strategic move to enhance brand engagement with fans [2][4] - The collaboration includes naming rights for the When We Were Young Festival and immersive experiences at The Governors Ball and Rolling Loud, aiming to create authentic connections with new audiences [2][3] Company Overview - 7-Eleven operates over 13,000 stores in the U.S. and Canada, offering a variety of products including iconic brands like Slurpee and Big Bite, as well as high-quality sandwiches and salads [5] - The company has a strong loyalty program with over 80 million members, allowing customers to earn and redeem points on various items [5] Festival Activations - At the When We Were Young Festival, 7-Eleven will create a "quick-stop destination" called the 7-Eleven Hangout, featuring Slurpee drinks and a nostalgic early 2000s emo theme [6] - The Governors Ball will feature Slurpee Street, designed to resemble a New York City summer block party, offering free Slurpee samples and engaging Gen Z fans [6] - Rolling Loud will showcase an amplified version of Slurpee Street, embracing hip-hop culture and providing a visually rich experience for attendees [6]