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Can Assurant and Plug Elevate the Pre-Owned Tech Experience?
ZACKSยท 2025-07-09 17:06
Core Insights - Assurant, Inc. has entered a strategic collaboration with Plug to enhance the customer experience in the certified pre-owned device market [1][8] - The partnership aims to provide customers with a 12-month limited warranty, a 30-day satisfaction guarantee, and free shipping, while ensuring rigorous quality checks [2][3] - Assurant's investment is expected to accelerate Plug's growth and support sustainability efforts by promoting a circular economy [3][4] Company Strategy - The collaboration allows Assurant to integrate its protection plans and warranties into Plug's direct-to-consumer platform, creating new revenue streams [4][8] - This partnership enhances Assurant's brand presence in the consumer space and improves asset efficiency, positioning the company for long-term profitability [4] Market Performance - Assurant's shares have experienced a year-to-date decline of 10.8%, influenced by increased policyholder benefits and macroeconomic factors [5]