Core Insights - The primary characteristic of fashion brands is trust, specifically the trust that the product is genuine [1] Industry Summary - Trust is essential for the establishment and success of fashion brands, indicating that consumer confidence plays a crucial role in brand loyalty and market positioning [1]

The flow of fashion brands into and within China is reshaping the global market, with the country’s western region emerging as a key strategic frontier. International brands are establishing a presence in Chengdu as their “gateway to western China,” while Chinese companies are leveraging the ecological and cultural richness of the region — often called the “Third Pole of the Earth” — to drive growth and innovation. Together, these trends illustrate a uniquely Chinese strategy: Thriving in the western regi ...