Core Insights - MySize Inc. has announced the expansion of its circular fashion subsidiary, Percentil, into the European second-hand fashion market through Amazon's marketplace, starting with Spain [1][2]. Industry Overview - The European second-hand apparel market is estimated to be a €30–40 billion opportunity and is growing faster than the primary apparel market, driven by increasing consumer adoption of circular fashion and online marketplaces [3]. - Spain is identified as an attractive entry point for this expansion, with over 90% of Spanish online shoppers using Amazon annually [3]. Company Strategy - Percentil's collaboration with Amazon allows it to access a broad base of European consumers while maintaining control over sourcing, quality standards, pricing, and inventory selection [2][4]. - At launch, Percentil has over 100,000 authenticated second-hand items available for allocation to Amazon, having processed over 12 million items historically from more than 70,000 fashion brands [4][6]. - Percentil's own marketplace remains the primary sales platform, while Amazon serves as a complementary channel to improve inventory rotation and expand consumer reach without additional fixed-cost investments [5][6]. Future Outlook - The initial rollout in Spain is seen as a potential blueprint for future expansion into additional European markets, with a multi-channel approach enhancing Percentil's ability to scale and respond to demand signals [7][8].

"We view APAC as a long-term strategic growth region," added Luzon. "With our technology already validated by leading global brands and our expanding international operational capabilities, we are confident in our ability to scale efficiently and create meaningful value for partners and shareholders alike." MySize expects continued engagement with fashion brands, retailers, and industry stakeholders across APAC throughout 2026 as it advances its global expansion strategy. About My Size, Inc. TEL AVIV, Israe ...

Core Insights - MySize, Inc. is evaluating new opportunities to monetize its portfolio of aggregated and anonymized data intelligence assets in a responsible manner [1] Data Intelligence Insights - MySize's platforms have generated large-scale, privacy-compliant insights related to apparel fit trends, sizing mismatches, and product-level performance across brands and retailers, derived exclusively from anonymized and aggregated data [2] - The company is developing a secure Data Intelligence Framework to provide brands, manufacturers, and industry partners with access to insights that support demand planning, inventory optimization, customer trends, product design, and sustainability initiatives [3] Business Model Exploration - MySize is assessing usage-based digital access models, such as data credits, allowing enterprise customers to consume insights in a controlled, transparent, and scalable manner, built with a privacy-first approach and in compliance with data protection regulations like GDPR and CCPA [4] - The initiative remains in an exploratory phase, with no assurance regarding the timing, scope, or potential financial impact of future commercialization [5]

Core Insights - MySize has acquired Percentil to enhance its position in the European circular fashion economy, driven by new EU regulations on sustainability in apparel [1][3] - The CEO emphasizes that the EU's regulatory changes present opportunities for growth rather than obstacles, positioning Percentil as a key player in compliance and market expansion [2][5] Company Performance - MySize reported revenue of $2.0 million for Q2 2025, a 2% increase year-over-year, while H1 2025 revenue was $3.5 million, down 30% year-over-year due to decreased Orgad sales [7] - Gross profit for Q2 2025 was $1.1 million, up 14% year-over-year, but down 30% for H1 2025 at $1.5 million [7] - The operating loss improved by 49% in Q2 2025 to $586,000, and by 25% in H1 2025 to $1.6 million [7] - Cash position stood at $4.28 million as of June 30, 2025, with $2.90 million in inventory [7] Strategic Initiatives - Percentil is positioned to help brands comply with EU regulations on product lifecycle management, including take-back, recycling, and repair [3][4] - MySize is leveraging a triple-revenue model to create operational synergies and recurring cash flow, with expectations for Percentil's contribution to increase in H2 2025 [6] - The company aims to be at the center of the European fashion resale infrastructure, anticipating that resale will become a mainstream aspect of the industry within five years [5] Market Trends - The acquisition aligns with a structural shift in the fashion industry towards sustainability, driven by regulatory requirements and consumer demand [4][8] - Percentil's capabilities in AI-powered product matching and logistics integration are highlighted as essential for brands navigating the evolving market landscape [4][8]