Core Viewpoint - Masan Consumer is exploring the sale of a minority stake of up to $1 billion ahead of its planned stock market listing, aiming to attract pre-IPO investors to enhance valuations and market interest [1][2]. Group 1: Pre-IPO Investment Plans - The company is in early discussions to secure a pre-IPO investor who could acquire between 15% and 20% of its business [1][2]. - The stake sale is expected to be finalized before the company's listing on the Ho Chi Minh Stock Exchange, which is scheduled for the second quarter of next year [2]. Group 2: Market Context and Recovery - Masan's listing plans were previously postponed due to U.S. tariffs, which initially threatened a 46% tariff on Vietnamese exports to the U.S. [3]. - A subsequent agreement reduced the tariff to 20%, alleviating investor concerns and contributing to a 22% rebound in Vietnam's main equity index over the summer, with year-to-date gains of 31% [3]. Group 3: Regional IPO Activity - Investor confidence in Asia has improved due to tariff adjustments and U.S. Federal Reserve monetary easing, leading to increased deal-making activity in the region [4]. - Masan Consumer, currently trading on Hanoi's UPCoM, plans to transition to the main board in Ho Chi Minh City [4]. Group 4: Company Overview - Founded in 1996, Masan Consumer is one of Vietnam's largest fast-moving consumer goods companies, with a diverse portfolio including instant noodles, sauces, coffee, and beverages, and exports to over 15 countries [5]. - The company is nearly 70% owned by Masan Group, a diversified conglomerate involved in various sectors including retail, finance, and mineral resources [5].