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Albertsons Says New AI and Interactive Features Boost Digital Sales
PYMNTS.comยท 2025-07-16 19:39
Core Insights - Albertsons Companies experienced a 25% increase in digital sales for the quarter ending June 14, significantly outpacing the 2.8% increase in identical sales [2] - The company's loyalty program membership grew by 14%, reaching a total of 47 million members [5] Digital Sales and Engagement - The growth in digital sales has increased eCommerce's share of total grocery revenue to 9% during the quarter, attributed to improvements in customer service and the mobile app [3] - Ongoing investments in strategic priorities have driven increased engagement across digital platforms, including enhancements like artificial intelligence and interactive features for customer communication [4] Loyalty Program - The loyalty program has been simplified and enhanced, leading to increased member engagement and spending [5] - Members are utilizing more features of the program, resulting in more frequent interactions with the company [5] Future Outlook - The company views eCommerce as a significant growth opportunity for customer acquisition and retention beyond 2025, despite current penetration being below industry peers [4] - The eCommerce business is nearing breakeven in terms of profitability, indicating potential for future growth [4]