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China's Franchising Boom Cooks Up New Giants, Leaves Mid-Tier Western Chains Behind - Luckin Coffee (OTC:LKNCY), McDonald's (NYSE:MCD)
Benzinga· 2026-03-04 14:32
Key Takeaways:Domestic Chinese food and beverage chains are utilizing rapid franchising to overtake global giantsMid-tier Western brands are struggling to maintain their footing in China due to a lack of localization and sufficient scaleimage credit: Bamboo WorksChina's food and beverage sector is experiencing a massive franchising boom, led by homegrown brands expanding at lightning speed. Meanwhile, a number of major foreign chains and their franchisees are simultaneously hitting a rough patch, forcing a ...