Well, especially in the food and drink industry, we are not only is it a frenzy, but it's not necessarily merging. It's merging and decoupling and splitting off and breaking up and moving things around and sharing, you know, sending one brand over here and one brand over there. The industry is has been struggling and people are looking for ways to focus, focus on the things that are working and get rid of the things that are not.Do you assume in your experience they'll do better split. No, no, no. I mean, I ...