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Nu and Mercedes-AMG PETRONAS F1 Team Announce Multi-Year Global Partnership
Businesswire· 2026-01-21 13:05
Core Insights - Nu has established a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, becoming the Official Team Partner ahead of the 2026 FIA Formula One World Championship Season [1] - The partnership aims to enhance Nu's global brand awareness and cultural relevance, targeting a digital-first audience of over 827 million fans, particularly in Latin America, the United States, Brazil, Mexico, and Colombia [2][3] Company Overview - Nu is one of the largest digital financial services platforms globally, serving over 127 million customers and challenging traditional banking through a digital-first model and AI-driven technology [3][8] - The company focuses on providing innovative financial products and services while promoting financial access and transparency [8][9] Partnership Objectives - The partnership will include dynamic branding and activations both on and off the track, aimed at creating memorable experiences for fans and showcasing team drivers [5] - Both Nu and the Mercedes-AMG PETRONAS F1 Team share a commitment to innovation and performance, with plans to leverage technology to enhance fan engagement [6][11] Team Background - The Mercedes-AMG PETRONAS F1 Team is one of the most successful teams in Formula 1 history, with eight Constructors' Championships and nine Drivers' Championships [4][12] - The team emphasizes a commitment to sustainability and positive impact, aligning with modern values in sports [13]
SEALSQ to Kick Off Quantum Partnership with BWT Alpine Formula One Team on November 19-21 at Las Vegas Grand Prix
Globenewswire· 2025-11-03 13:00
Core Insights - SEALSQ Corp has partnered with BWT Alpine Formula One Team, marking a significant collaboration in the realm of quantum technology and motorsport [1][2] - The partnership will officially launch at an event in Las Vegas on November 21, 2025, coinciding with the Las Vegas Grand Prix [2] Company Overview - SEALSQ specializes in Post-Quantum Technology, focusing on hardware and software solutions that integrate Semiconductors and Public Key Infrastructure (PKI) [4] - The company aims to address security challenges posed by quantum computing through the development of Quantum Resistant Cryptography [4][5] Product Offerings - SEALSQ is developing Post-Quantum Semiconductors designed to protect sensitive data across various sectors, including healthcare, automotive, and defense [5] - The company's products are engineered to enhance resilience and security against quantum threats, ensuring organizations remain protected [5] Team Overview - BWT Alpine Formula One Team has a rich history in the FIA Formula One World Championship, with notable achievements including seven World Championships [3] - The team finished the 2024 season in sixth place overall in the Constructors' Championship, showcasing a strong competitive performance [3]