Core Insights - Versus Systems has entered into a definitive agreement with LiftMedia to integrate its interactive engagement technology into LiftMedia's Digital Out-of-Home (DOOH) network, which reaches 2.65 million people daily and nearly 1 billion impressions annually [1][3] - A new consumer-facing mobile app will be developed to connect LiftMedia's DOOH network with a digital ecosystem, launching a pilot in Spain and Portugal in Q1 2026, followed by a full rollout in Q2 2026 [1][5] - The partnership aims to create a scalable monetization engine through user interaction and brand engagement, with revenue shared 50:50 across qualified digital engagement streams [3][4] Business Model - Versus Systems will be embedded within LiftMedia's commercial offerings, allowing LiftMedia's sales team to sell engagement-driven campaigns across a significant DOOH footprint without requiring new installations [3] - Predicted revenue streams include sponsored and branded games, engagement-based billing, affiliate partnerships, tournaments, subscriptions, and data insights [8] User Experience - The mobile app will feature user experience architecture, gamification, and engagement funnels designed by Versus, creating a seamless transition from DOOH screens to mobile activation [4] - Users will have access to instant games, quizzes, challenges, and rewards through the app, enhancing interaction with content displayed on LiftMedia's screens [7]