Core Insights - Giftify, Inc. has reported a significant increase in new customer approval rates for CardCash.com, exceeding 10% due to enhancements in its proprietary fraud detection system [1][3]. Group 1: Fraud Prevention Enhancements - The gift card secondary marketplace is exposed to unique fraud risks, necessitating specialized detection capabilities [2]. - Previous fraud prevention systems, while effective, posed challenges for legitimate first-time customers, prompting a comprehensive overhaul of fraud detection protocols [2][3]. - The new system utilizes proprietary technology tailored for gift card transaction patterns, improving the differentiation between legitimate customers and potential fraud attempts [3]. Group 2: Strategic Impact - The initiative represents a strategic breakthrough in balancing customer acquisition with risk management, allowing for more legitimate first-time customers while maintaining security standards [4]. - Collaboration among growth, research, engineering, and fraud prevention teams facilitated the enhancement, providing real-time risk assessment capabilities that scale with transaction volume [4]. - The CEO of Giftify, Inc. emphasized that this enhancement reflects the company's commitment to operational excellence and sustainable growth, forming part of CardCash's broader growth strategy for 2025 [5]. Group 3: Company Overview - Giftify, Inc. operates in the incentives and rewards industry, owning platforms like CardCash.com and Restaurant.com, which facilitate buying and selling gift cards and provide dining deals [6]. - CardCash.com is recognized as a leading secondary gift card exchange platform, enabling value realization for consumers and retailers [6].

Core Insights - Giftify, Inc. has launched a Buy Now, Pay Later (BNPL) payment option for CardCash.com through a partnership with Zip Co, enhancing customer flexibility in gift card purchases [1][2][3] Group 1: Company Overview - Giftify, Inc. operates CardCash.com and Restaurant.com, focusing on the incentives and rewards industry [9][10] - CardCash.com is a leading secondary gift card exchange platform, allowing consumers to buy and sell gift cards [10] Group 2: BNPL Integration - The BNPL option allows customers to split gift card purchases into installments at checkout, making it more accessible for shoppers [2][4] - This payment model is particularly appealing to Millennials and Gen Z consumers, who prefer alternatives to traditional credit [2][3] Group 3: Strategic Goals - The integration of BNPL aligns with Giftify's strategic vision to expand payment options and enhance customer experience [3] - The company aims to help customers maximize savings during financial constraints by combining gift card discounts with flexible payment options [5]

Core Viewpoint - Giftify, Inc. has launched a Buy Now, Pay Later (BNPL) payment option for CardCash.com through a partnership with Zip Co, enhancing customer accessibility and flexibility in gift card purchases [1][2][3] Group 1: Company Overview - Giftify, Inc. operates CardCash.com and Restaurant.com, focusing on the incentives and rewards industry [1][9] - CardCash.com is a leading secondary gift card exchange platform, allowing consumers to buy and sell gift cards [10] Group 2: BNPL Integration - The BNPL option allows customers to split gift card purchases into easy payments at checkout, making it more accessible for shoppers [1][4] - This payment model is particularly appealing to Millennials and Gen Z consumers, who prefer alternatives to traditional credit [2] - The integration aims to help customers manage cash flow while maximizing savings during financial constraints [2][3] Group 3: Strategic Goals - The partnership with Zip aligns with Giftify's strategic vision to expand payment options and enhance customer experience [3] - By offering BNPL, the company aims to strengthen its position in the gift card marketplace and better serve its customers [3][5] Group 4: Customer Benefits - CardCash users can save up to 35% on everyday brands, and the new payment option further enhances the value proposition [5] - The BNPL integration is designed to empower customers to access discounts while enjoying the flexibility to pay over time [4][5]