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CMI Media Group Achieves $1 Billion Incremental Revenue Milestone with Audience-Engagement Tool
Prnewswire· 2025-04-22 15:15
Core Insights - CMI Media Group's Empower™ SaaS-operating system's automated media orchestration (AMO) application has successfully executed over 200 campaigns, generating $1 billion in incremental revenue for more than 25 clients [1][2][3] Company Overview - CMI Media Group is a global, full-service media agency focused exclusively on health, wellness, and pharmaceutical marketing, offering services such as Audience Strategy, Data and Analytics, and Customer Experience [7] - The agency has established itself as a premier healthcare-focused media planning resource, leveraging innovative technology and data to enhance healthcare marketing [6][7] Product Features - The AMO application addresses the challenge of orchestrating paid media at scale, integrating seamlessly with client marketing technology stacks to support owned media, web personalization, and CRM [2][5] - Empower OS is the first integrated operating system that connects healthcare professionals and consumers, embedding predictive capabilities and AI for data-driven media strategies [5] Future Developments - CMI Media Group plans to launch a Consumer (DTC) option that will be fully privacy-compliant, further bridging the gap between healthcare professionals and consumers [4]