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The Best Just Got Better: Yankee Candle® Partners with Brittany Snow to Unveil Bold Brand Refresh with Modern Design & Enhanced Quality
Prnewswire· 2025-07-23 12:01
Core Insights - The refreshed collection of Yankee Candle emphasizes the emotional connection of fragrance, aiming to help consumers rediscover meaningful moments through scent [1][2] - The relaunch is a significant evolution for Yankee Candle, focusing on elevated and personal experiences for today's fragrance lovers [2] - The brand has partnered with actress Brittany Snow to enhance its emotional storytelling through fragrance [3] Product Enhancements - The new portfolio includes 95 expertly crafted fragrances designed to evoke joy and connection [1] - Improvements include a premium plant wax blend for better burn and fragrance throw, and a modernized product design for a cohesive look [7] - The candles are engineered to reduce soot and tunneling, ensuring a consistent burn experience [7] Marketing and Events - Yankee Candle will host the "Love at First Light Event" on August 16, 2025, offering free candles to Fragrance Family Rewards members [4] - The brand encourages consumers to explore its full range of fragrances online and through social media platforms [5] Company Background - Yankee Candle Company, Inc. has a 50-year history of creating long-lasting home fragrances and is a subsidiary of Newell Brands Inc. [6] - The company sells its products through various channels, including mass and specialty retailers, and has an international wholesale network [6][9]
WoodWick® Introduces the Precious Metals Collection: A Tribute to Nature's Rarest Elements
Prnewswire· 2025-04-08 12:01
Company Overview - WoodWick® Candles is a leader in home fragrance and part of the Newell Brands portfolio, known for its luxurious candle offerings since 2006 [5][7] - The company focuses on combining refined designs with nature-inspired fragrances, utilizing patented Pluswick® technology for a unique sensory experience [5][6] Product Launch - WoodWick® has introduced the Precious Metals Collection, a new line of candles inspired by Earth's rarest elements, featuring a metallic aesthetic and rich, multi-layered scents [1][2] - The collection includes eight fragrances, each reflecting the essence of precious metals such as gold, silver, and bronze, designed in elegant hourglass jars [4][5] Fragrance Details - The fragrances in the Precious Metals Collection include: - Sparkling Pomelo: Pink pepper, juicy lychee, and sparkling aldehydes [5] - Marine Amber: Blue sea salt, cedarwood, and pearl crystals [5] - Volcanic Orris: Pear, orris, and sandalwood [5] - Shimmering Spice: Saffron, bronzed leather, and smoked woods [5] - Rosa D'Oro: Damask rose, warm oud, and ambery labdanum [5] - Candescent Coast: Marine notes, white teak, and moss [5] - Melanite Mist: Aldehydes and rain on rock moss [5] - Cypress Ore: Lavender and blonde woods [5] Availability - The Precious Metals Collection is available for purchase at WoodWick.com and Yankee Candle stores for $24.99, with Amazon availability expected in late 2025 [4]