Core Viewpoint - Jeffs' Brands Ltd is divesting retail assets to concentrate on homeland security and advanced technologies, marking a strategic shift in its business focus [1][3]. Group 1: Transaction Details - On December 18, 2025, Jeffs' Brands entered into a share transfer agreement to sell 1,428,571 common shares of Fort Technology Inc. for a total consideration of CAD $928,571, which is approximately CAD $0.65 per share [1]. - The shares sold represent about 10% of Jeffs' Brands' holdings in Fort and approximately 7.4% of Fort's outstanding shares, valuing Fort at CAD $12.5 million, or up to CAD $20 million on a fully diluted basis [1][2]. - Following this sale, Jeffs' Brands will maintain a 73.93% equity stake in Fort, ensuring it retains a majority interest [2]. Group 2: Strategic Focus - The divestment is expected to provide additional liquidity as the company continues to execute its strategy focused on homeland security and advanced technologies [3]. - Jeffs' Brands has expanded into the global homeland security sector through its wholly-owned subsidiary, KeepZone AI Inc., aiming to deliver comprehensive security ecosystems for critical infrastructure worldwide [3].

Core Viewpoint - The company is shifting its strategic focus from e-commerce to homeland security and advanced technologies, proposing a name change to Nexera Technologies Ltd to reflect this new direction [1][3]. Group 1: Strategic Shift - The rebranding follows a comprehensive strategic process initiated by the board of directors, marking a significant transition from e-commerce roots to the homeland security sector [2]. - The company has rapidly advanced its subsidiary KeepZone in the AI-driven homeland security solutions market, including exclusive distribution agreements and successful pilot programs [2][4]. Group 2: Key Developments - Key developments include an expansion of the exclusive distribution agreement with Scanary to additional territories and a new deal with Zorronet Ltd for autonomous unmanned robotic control room technology [2]. - A successful live pilot demonstrated checkpoint-free weapon screening at a high-profile event, positioning KeepZone to deliver multi-layered security ecosystems for high-traffic venues and critical infrastructure [2]. Group 3: Management Changes - The company appointed new senior management to lead its strategic direction, including Eli Zamir as CEO of Jeffs' Brands and Alon Dayan as CEO of KeepZone [6].