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Is Opendoor Quietly Building the Amazon of Housing Transactions?
ZACKS· 2026-02-09 16:25
Core Insights - The focus for Opendoor Technologies Inc. (OPEN) has shifted from whether iBuying can succeed to whether its new strategy can create a scalable, software-driven housing marketplace similar to Amazon's impact on retail [1] Company Strategy - Under CEO Kaz Nejatian, Opendoor is repositioning itself as a technology and AI company, moving away from a balance-sheet-heavy model to a "market-maker" approach that emphasizes transaction speed, tighter pricing, and repeatable unit economics [2] - The company is integrating AI throughout its operations, including automated inspections, pricing, title, escrow, and resale optimization, aiming to reduce costs and cycle times [2] - Opendoor's strategy mirrors Amazon's early focus on speed and customer experience, with plans to bundle services like mortgage and warranties, ultimately allowing third-party transactions on its platform [3] Financial Performance - Opendoor's third-quarter 2025 results showed a deliberate restraint in volume and legacy inventory challenges, but the company is positioned for improved acquisition momentum and aims for adjusted net income breakeven by the end of 2026 [4] - The recent warrant dividend indicates management's commitment to aligning shareholder interests with operational improvements [4] Competitive Landscape - Zillow Group remains a leading platform in U.S. housing, leveraging its consumer traffic and pricing data to monetize transactions, contrasting with Opendoor's inventory-led model [7] - Offerpad operates similarly to Opendoor but focuses on streamlined iBuying with geographic concentration and faster transaction turns, serving as a benchmark for execution in the home transaction industry [8] Stock Performance and Valuation - Opendoor's shares have increased by 111.3% over the past six months, significantly outperforming the industry decline of 19.7% [9][11] - The stock trades at a forward price-to-sales (P/S) multiple of 0.77, well below the industry average of 4.02 [13] - The Zacks Consensus Estimate for Opendoor's 2026 loss per share has narrowed to 21 cents, indicating an improvement from the previous estimate of 24 cents [16]