Core Insights - GrowGeneration Corp. is the largest specialty retailer of hydroponic and organic gardening products in the U.S. and will showcase innovations at Cultivate'25 from July 12-15, 2025 [1][2] Company Overview - GrowGeneration offers a wide range of products including nutrients, additives, growing media, lighting, and environmental control systems, featuring proprietary brands like Charcoir, Drip Hydro, and The Harvest Company [6] Event Participation - At Cultivate'25, GrowGeneration will present its proprietary portfolio of cultivation products and services tailored for modern greenhouse, nursery, and commercial growing operations [2][3] Product Innovations - The company will highlight new and proven products from its brands, including Viagrow, Charcoir, Drip Hydro, and Ion lights, emphasizing its commitment to innovation and performance [3][5] Expansion Strategy - GrowGeneration is expanding into the lawn, garden, and nursery sectors through The Harvest Company and Viagrow, providing scalable, retail-ready solutions for growers nationwide [3]