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多店同开 元隆雅图以文创点燃全运会激情
Zheng Quan Ri Bao Wang· 2025-08-24 12:45
Group 1 - The 15th National Games (Greater Bay Area National Games) is approaching, leading to increased excitement around the event [1] - Yuanlong Yatu Cultural Communication Co., Ltd. is the official licensed merchandise producer and retailer for the event, launching multiple retail stores in Hong Kong and Macau [1] - In Hong Kong, Yuanlong International has opened stores in Kai Tak Sports Park and Wanchai, and partnered with West Kowloon Station to create a retail outlet, offering over a hundred licensed merchandise items [1] - The first licensed store in Macau opened on August 1 at Taishi Sports Center, selling various products including toys, badges, and daily necessities [1] - The company plans to expand its licensed stores and self-service vending machines to enhance the event's atmosphere in daily life [1] Group 2 - Yuanlong Yatu is a leading IP operation and licensed merchandise development company, having participated in major sports events such as the Beijing 2008 Olympics and the 2022 Winter Olympics [2] - The simultaneous launch of multiple stores in Hong Kong and Macau is a significant step in the company's retail strategy and international expansion [2] - The company's licensed merchandise revenue has seen growth, primarily driven by the Harbin Winter Universiade, with expectations for continued revenue growth from upcoming events [1][2]