Core Insights - HUNTER has launched HUNTER: Hi⁵, a new agency capability designed to enhance brand visibility through a five-step generative engine optimization (GEO) framework [1][5] - The Hi⁵ framework addresses the challenge of AI systems controlling brand discovery, emphasizing the importance of being cited and trusted by these systems [2][3] Company Overview - HUNTER is a leading integrated marketing and PR firm with a focus on building consumer attention and corporate reputation, founded in 1989 [9] - The agency has a workforce of 325 and operates across multiple locations including New York, Los Angeles, Chicago, Toronto, and London [9][15] - HUNTER has been recognized for its workplace culture and has received multiple awards, including Large Agency of the Year and Consumer Agency of the Year [8] Hi⁵ Framework Components - The Hi⁵ framework consists of five core components: Hunt, Highlight, Hook, Halo, and Hold, aimed at optimizing brand visibility and credibility [5][6] - Each component serves a specific purpose, from identifying brand visibility gaps to ensuring the brand is a preferred source for AI systems [6] Strategic Partnerships - HUNTER: Hi⁵ is supported by partnerships with five leading technology and data providers, including Scrunch, Muck Rack, The Marketing Cloud, LLMtel, and Mira Studio from Meltwater [5][10] - These partnerships enhance the framework's capabilities in brand monitoring, query intelligence, and impact tracking [7][12] Industry Impact - The Hi⁵ framework is particularly beneficial for industries where AI agents influence consumer discovery and purchase decisions, such as CPG, beauty, retail, food and beverage, health, tech, travel, and finance [11][12] - The framework aims to future-proof brands against shifts in consumer behavior driven by AI [4][12] Expected Outcomes - Brands can expect early signals of improvement within days, with more significant results in terms of visibility and citation frequency emerging over 60-90 days [13] - Key metrics tracked include Answer Visibility, Citation Share, Recommendation Rate, and Competitive Displacement, providing a comprehensive view of brand performance in AI-driven environments [13][14]