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‘WE DON'T LOVE THEM': CEO raises concerns over Trump's lumber, furniture tariffs
Youtube· 2025-10-05 02:00
Industry Overview - The kitchen and bath remodeling industry is currently valued at $230 billion, indicating significant business activity and consumer interest in home improvements [10] - There are 22 million homes in their prime remodeling years, suggesting a strong potential market for the industry [1] Consumer Behavior - 73% of homeowners have mortgages with interest rates below 5%, which may contribute to the popularity of remodeling projects among consumers [2] - There is a pent-up demand for kitchen and bath remodeling, with consumers eager to invest in their homes [7] Challenges Faced - The industry faces challenges due to tariffs, which complicate pricing strategies and may deter some consumers from proceeding with remodeling projects [3][9] - Domestic manufacturers are experiencing pricing challenges due to dumping of cabinets, which affects competitiveness [3] Market Dynamics - The presence of international manufacturers from countries like Germany, Italy, and Brazil is noted, as they offer quality products that American consumers desire [4][6] - The industry is seeking a balance between maintaining competitive pricing for domestic products while allowing access to luxury imports [6]