Core Insights - Xcel Brands, Inc. has announced a strategic partnership with TSC Product Lab to launch a new kitchenware brand called GemmaMade by Gemma Stafford, aimed at everyday bakers and home cooks [1][2][3] Company Overview - Xcel Brands, Inc. is a media and consumer products company that designs, licenses, markets, and sells a variety of branded consumer products, including apparel, home goods, and accessories [4] - Founded in 2011, Xcel aims to innovate shopping and social media through social commerce, with a portfolio that includes brands like Halston and Judith Ripka [4] - The company has generated over $5 billion in retail sales through livestreaming and interactive television, reaching over 43 million social media followers [4] Partnership Details - The collaboration combines Xcel's brand-building capabilities with TSC Product Lab's product development expertise, focusing on creating kitchen products that reflect Gemma Stafford's cooking philosophy [2][3] - The product line will feature a variety of kitchenware, including bakeware, kitchen tools, and food storage solutions, designed for ease and reliability [2] Brand and Market Position - Gemma Stafford, a professionally trained chef and creator of the digital brand Bigger Bolder Baking, has a significant following and is known for her approachable baking techniques [3][7] - The new brand, GemmaMade, aims to provide tools that resonate with home bakers, emphasizing joy and reliability in cooking [3][6] TSC Product Lab Overview - TSC Product Lab specializes in innovative product development and has partnered with notable brands like Martha Stewart and Sodastream [5][6] - Led by industry veteran Rick Lapine, TSC has a strong team with extensive experience in sourcing and production, enhancing its capability to execute projects efficiently [7]