Core Insights - TKO Group Holdings and DoorDash have announced an official partnership to enhance fan engagement across WWE and UFC, integrating custom experiences and content [1][2][3] Partnership Details - DoorDash will have a significant presence during major WWE and UFC events, utilizing social media and digital platforms to create original content featuring WWE Superstars and UFC athletes [2][3] - The partnership aims to connect families and fight fans to the entertainment offered by WWE and UFC, with DoorDash focusing on delivering unique fan experiences [3] Audience Reach - WWE and UFC collectively serve over one billion fans across more than 210 countries, with 49% of their audience in the young adult demographic (ages 18-34) and nearly 40% of fans being female [4] Engagement Opportunities - DoorDash will be a Presenting Partner for a future WWE Premium Live Event and a 2026 UFC numbered event, featuring branded touchpoints from promotional activities to in-broadcast integration [5][6] - UFC will allow DoorDash to integrate its talent into marketing efforts, providing a platform for UFC athletes to act as brand ambassadors [6] Company Background - TKO Group Holdings owns iconic properties including UFC and WWE, reaching a global audience and organizing over 500 live events annually, attracting more than three million fans [7] - WWE is recognized as a leader in sports entertainment, delivering original content year-round to a vast audience [8] - UFC is the premier mixed martial arts organization, producing over 40 live events each year and reaching approximately 950 million households globally [9] - DoorDash is a leading local commerce platform, expanding its presence internationally and connecting consumers with local businesses [10]