Core Insights - QVC is launching a unique holiday pop-up experience called Mrs. Claus' Holiday House in New York City from November 19-20, 2025, featuring immersive experiences and celebrity guests [1][2][3] Event Details - The pop-up will include interactive rooms such as the Sleigh Lounge, Claus-et, and Kringle Kitchenette, showcasing festive finds and heartwarming gifts available on QVC [3] - Celebrity Kathy Hilton, serving as QVC's Mrs. Claus, will host the event, bringing her signature style and warmth to the holiday celebration [2][3] Celebrity Participation - Other QVC ambassadors and holiday enthusiasts, including Melissa Rivers, Stacy London, Joy Bauer, and Babs Costello, will join Kathy Hilton to share the holiday spirit and engage with fans [4] Exclusive Offerings - Attendees can discover exclusive holiday drops, including collaborations with Printfresh, Anna Zuckerman, and Slatkin + Co., and may receive a special-edition "Mrs. Claus' Hosting Kit" [5] Nationwide Engagement - For those unable to attend in person, QVC will host a TikTok Shop Live Super Brand Day on November 19 at 1 PM ET, featuring celebrity appearances, exclusive deals, and behind-the-scenes access to the Holiday House [5][6] Brand Philosophy - QVC emphasizes that shopping should be joyful and inspiring, and the partnership with Kathy Hilton aims to celebrate creativity and community during the holiday season [6]

Core Insights - QVC has appointed Kathy Hilton as its official "Mrs. Claus" for the 2025 holiday season, aiming to enhance the shopping experience with her signature style and festive offerings [1][2][3] Exclusive Product Launches - Kathy Hilton will introduce a luxury jewelry collection in collaboration with Anna Zuckerman, an exclusive candle with Slatkin & Co., and a special edition PrintFresh Pajama set, all debuting on November 2 [4] Signature Holiday Traditions - QVC will feature Hilton's Annual Holiday Pajama Party on November 4, showcasing products and festive tips, along with appearances by notable guests [5] - A two-day pop-up event, Mrs. Claus' Holiday House, will take place on November 19-20 in New York City, offering immersive holiday experiences and exclusive shopping opportunities [5] Marketing and Engagement Strategy - QVC's Chief Merchandising Officer highlighted the importance of Mrs. Claus in creating joyful holiday memories, emphasizing the integration of live shopping across various platforms, including TikTok [6] - A TikTok Shop Super Brand Day event will be held on November 19, providing live, shoppable programming directly from the Holiday House [6]