Core Insights - Industry experts recognize embedded insurance as a key growth factor in personal lines insurance distribution over the next five years, with insurers and brands integrating coverage at the point of sale being best positioned to benefit from this trend [1][2] Industry Trends - A GlobalData poll indicates that 31.6% of participants believe embedded insurance will experience the most significant growth, outpacing traditional distribution methods like direct-to-consumer (18.4%) and conventional broking networks (17.2%) [2] - The 2023 GlobalData poll highlights that insurance insiders view motor insurance as the product most likely to be disrupted by embedded insurance [4] Company Initiatives - Bentley Financial Services is launching a new insurance product that embodies the embedded insurance model specifically for Bentley customers, covering both new and preowned vehicles [3] - The collaboration with Chubb for underwriting and Carbon Insurance Brokers for administration and claims management aims to provide a seamless insurance experience that aligns with Bentley's brand values [3] - Bentley's insurance offering integrates coverage into the purchasing process, reducing friction and enhancing customer satisfaction and loyalty, which is expected to lead to higher conversion rates [4][5]