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喻国明:解决AI时代下的主流媒介价值角色问题,南都有优势
Nan Fang Du Shi Bao· 2025-07-22 01:00
Core Insights - The Southern Metropolis Daily announced the merger and upgrade of its two major clients, Nandu News Client and N Video Client, aiming to enhance its role in the AI era [2] - Yu Guoming, a prominent academic, emphasized the importance of mainstream media in establishing a unique value position within the evolving media ecosystem, particularly through strategic collaboration with platform media [2][3] Group 1: Media Transformation - The systemic transformation of media involves integrating internal resources, which lays the foundation for deeper ecological changes [2] - Mainstream media must focus on "value availability," leveraging its strengths in producing valuable content to guide platform media in creating high-quality content and communication scenarios [3] - The collaboration between mainstream and platform media should encompass data and traffic sharing, creating a win-win mechanism [3] Group 2: Urban Media and Community Engagement - Urban media should respond to public concerns by producing content that resonates with the community, thereby enhancing the "temperature" of the city [4] - The concept of "temperature" reflects the quality of relationships and the media's ability to address citizens' core needs, which is essential for optimizing urban governance [4] - Developing new urban media involves creating localized models that connect deeply with community residents, addressing their practical issues and needs [4] Group 3: Role of AI in Media - Mainstream media should not compete directly with AI technologies but rather act as value guides and collaborators, focusing on areas where AI may fall short [5] - The integration of AI tools in the N Video platform aims to empower journalists to adapt to new media landscapes and enhance their creative processes [5] - The role of mainstream media is evolving from merely being content providers to becoming connectors and coordinators within the media ecosystem [5]