Core Insights - CarGurus has launched an AI-powered car search feature that enhances the car shopping experience by providing personalized and intuitive options for users [1][2] - The new feature allows users to engage in conversational searches, enabling them to find, compare, and shop for vehicles more efficiently [2][3] Company Overview - CarGurus is a leading online automotive platform for buying and selling vehicles, recognized as the most visited automotive shopping site in the U.S. [5] - The company utilizes proprietary technology, search algorithms, and data analytics to enhance trust, transparency, and competitive pricing in the automotive market [5] AI Integration - The AI-powered shopping experience allows users to input conversational prompts to find vehicles that meet specific needs, such as safety ratings or price limits [3] - Early pilot users of the AI search feature have demonstrated increased engagement, spending more time on the site compared to typical traffic [2] Market Position - CarGurus operates online marketplaces in Canada and the U.K., in addition to its U.S. platform, and also manages independent brands like Autolist and PistonHeads [6] - The company provides dealers with actionable insights and predictive analytics to improve decision-making across various workflows [4]