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无底线蹭流量打造“网红医生”,将严查!伪科普生意经曾曝光
Nan Fang Du Shi Bao· 2025-08-01 11:28
Core Viewpoint - The recent notification issued by the Central Cyberspace Administration and other departments aims to regulate "self-media" medical popularization behaviors, focusing on eliminating unqualified "internet celebrity doctors" and inappropriate content related to sexual health [1][2] Group 1: Regulatory Measures - The notification mandates that online platforms must classify and verify account qualifications, clearly display qualification information, and strictly label the sources of medical popularization content [1] - Platforms are required to take strict actions against accounts that produce professional medical popularization content without qualifications, including canceling interaction features, cleaning followers, and shutting down accounts [2] Group 2: Issues in Medical Popularization - The rise of "health popularization" on the internet has led to an increase in influencers posing as doctors, with some engaging in inappropriate behavior to attract views [2] - The phenomenon of "pseudo-popularization for profit" is seen as detrimental to the medical profession, with industry insiders emphasizing the importance of genuine intent in health education rather than seeking fame [2]