Core Viewpoint - The rise of "fake doctors" in the medical science communication space is driven by the flow economy, leading to the dissemination of misleading health information and products [1][2] Group 1: Industry Challenges - The prevalence of unqualified accounts and misleading medical advice on short video platforms has raised concerns about the authenticity and professionalism of health communication [1] - A significant portion of the audience, 92.1% of 1.074 billion online viewers, has encountered health science content through short videos, indicating a large market that attracts opportunistic behavior [2] Group 2: Regulatory Response - The new regulations introduced by the Central Cyberspace Administration and other departments aim to standardize medical science communication by enforcing qualification verification, content labeling, and advertising separation [3] - The regulations require platforms to verify the qualifications of medical accounts and ensure the authenticity of their certification materials, prohibiting unqualified accounts from producing professional medical content [3] Group 3: Opportunities and Challenges for Professionals - The new regulations present an opportunity for qualified medical professionals to gain "trust dividends" as they can establish personal brands more easily with verified credentials [4] - However, the challenges include the increased time required for content creation due to mandatory source labeling and the need to balance scientific rigor with engaging content in a fast-paced media environment [5] - The prohibition of disguised advertising poses a challenge for sustainable monetization of medical self-media, necessitating new strategies for revenue generation [5]

Group 1 - In the first half of the year, the contribution rate of final consumption to economic growth reached 52% [1] - The marine production value in the first half of the year was 5.1 trillion yuan, with a year-on-year growth of 5.8% [2] - The software business revenue in the first half of the year reached 70,585 billion yuan, showing a year-on-year growth of 11.9% [2] Group 2 - The number of domestic tourist trips in the first half of 2025 is projected to be 3.285 billion, an increase of 20.6% year-on-year [1] - The textile industry saw an industrial added value growth of 3.1% from January to June [2] - The European Union reported a year-on-year inflation rate of 2.0% for July [3]

Core Viewpoint - The article discusses the recent notification issued by the National Internet Information Office and other health authorities to regulate the behavior of "self-media" in medical science popularization, aiming to enhance public health literacy and prevent misinformation [3][4]. Summary by Sections Regulation of Self-Media Medical Science Popularization - The notification outlines regulations regarding account qualification certification, information sources, and the production and dissemination of professional medical science content [3][5]. - It emphasizes the need for strict verification of medical professionals' qualifications and the authenticity of the information shared [5][6]. Issues with Current Practices - There is a growing trend of "internet celebrity doctors" misusing their authority for profit, engaging in misleading practices such as exaggerated treatment claims and unauthorized online consultations [4][6]. - The notification aims to curb these practices by prohibiting disguised advertising and ensuring that health-related content does not promote medical products or services [6]. Platform Responsibilities - Major platforms like Xiaohongshu, Bilibili, Weibo, and WeChat are enhancing their scrutiny of medical professional accounts, requiring comprehensive documentation for account approval [5][6]. - The notification mandates that any shared medical information must clearly indicate its source and authenticity, especially if it involves AI-generated content or dramatized health experiences [5][6]. Professional Standards and Promotion - The article notes that medical science popularization is becoming a criterion for professional advancement in hospitals, although self-media contributions are not recognized in formal evaluations [6]. - There is a call for more professional and academically aligned content to be made accessible to the public [6].

Core Viewpoint - The central government aims to regulate the dissemination of medical knowledge by "self-media" platforms to enhance the professionalism and authority of the content, ensuring that only qualified accounts can publish medical information [1][3]. Group 1: Regulatory Measures - A notification has been issued requiring platforms to classify and verify the qualifications of medical "self-media" accounts, ensuring that only qualified personnel can publish medical content [3][5]. - Platforms must display certification information prominently on account homepages, including details about medical qualifications and professional backgrounds [4][5]. - Strict requirements are set for marking the sources of medical information, with a prohibition on the dissemination of false information [4][6]. Group 2: Compliance and Enforcement - Platforms are mandated to enhance the verification of certification materials, ensuring the authenticity of documents and qualifications [5][6]. - There is a strict ban on unqualified accounts producing or publishing professional medical content, with a two-month deadline for existing accounts to complete certification [5][6]. - Violations, such as unauthorized advertising disguised as health information, will be met with severe penalties, including account suspension and removal of interactive features [6][7]. Group 3: Support and Guidance - Various government departments are tasked with overseeing the management of medical "self-media" accounts and addressing any violations [7][8]. - There is an emphasis on increasing the supply of authoritative health knowledge to the public in accessible formats [8].

8月1日，南都N视频记者获悉，中央网信办等四部门日前联合发布通知，规范"自媒体"医疗科普行为， 其中包括要求网站平台坚决清理传授无底线蹭流量打造"网红医生"、借两性健康知识传播色情擦边内容 等违法违规信息。南都N视频此前曾推出"病态流量"系列调查，起底"网红医生"伪科普生意经。 对存在不按要求或虚假标注信息来源、无资质认证且持续生产发布专业医疗科普内容、违规发布广告、 不遵守医疗科普行为规范等问题的账号，要依法依约采取取消互动功能、清理粉丝、取消营利权限、禁 言、关闭等梯度措施。 南都此前曾起底"网红医生"伪科普生意经。据了解，近年来，互联网上兴起"健康科普热"，越来越多身 穿白大褂的博主走进镜头进行健康知识的普及和传播。然而，一些"伪科普真带货"的乱象也随之涌现。 2024年9月上旬，南都记者调查发现，这些短视频账号常以两性话题等方式引流，有些"医生"出镜时， 还偶尔穿着吊带裙、睡袍、紧身衣当"福利"。博取流量的最终目的是推广药品，有的账号3个月发布超 过60条推荐药物的视频。 中央网信办等发布的通知表示，医疗科普行为是以提高公众的医学健康科学素养为目的，通过文字、图 片、音视频等形式，生产传播预防或治疗疾 ...

人民财讯8月1日电，中央网信办等四部门发布关于规范"自媒体"医疗科普行为的通知，网站平台应进一 步完善医疗"自媒体"账号资质认证工作，对申请相关资质认证的账号，区分医疗机构从业人员、医学院 校人员、医药研发机构等不同医疗领域人员类型，分类开展账号资质核查。网站平台应进一步健全激励 机制，鼓励权威优质、科学专业的医疗科普信息生产传播。强化对医疗科普领域账号网络行为的规范， 加强违法违规医疗科普行为发现处置，从严管控违规提供线上付费诊疗服务，认证账号直播时认证医生 本人不出镜，将用户引流至社交平台或无医疗认证资质账号进行互动、交易等行为。 ...