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佛山禅城启动“交响行动”,以数字力量赋能“百千万工程”
Core Insights - The "Symphony Action" launched in Chancheng District aims to integrate various resources such as live streaming bases, internet influencers, and MCN e-commerce institutions to accelerate regional economic development through a combination of city marketing, rural revitalization, industry development, brand building, and live streaming sales [1][2] Group 1: Economic Development Initiatives - Chancheng District plans to attract 12.8832 million tourists in 2024, generating a total tourism revenue of 12.715 billion yuan, with a 40.8% growth in the revenue of the cultural and entertainment industry [1] - The district's tourism growth rates are impressive, with a 23.4% increase in total tourist numbers and a 32.9% increase in total tourism revenue [1] Group 2: Resource Integration and Collaboration - The "Symphony Action" is inspired by orchestral collaboration, aiming to create a synergistic effect by integrating various stakeholders, including local media and internet influencers [2] - A local influencer resource database will be established to connect tourism, food, and culture sectors with mainstream media and popular platforms like Douyin and Kuaishou [2] Group 3: Product Promotion and E-commerce - The district will implement a "Network Strong Village" initiative to promote local products through live streaming, ensuring quality control and logistics support for consumers [3] - Training programs will be established for local influencers and institutions, providing resources and mentorship to foster a robust local influencer ecosystem [3] Group 4: Events and Recognition - The launch event included signing and awarding activities to build a collaborative ecosystem among government, media, enterprises, and influencers [4] - The "Lingnan Story Collection" will focus on 12 outstanding entrepreneurs from Chancheng, showcasing their innovative stories and entrepreneurial spirit [4] Group 5: Future Plans - Chancheng aims to deepen resource integration and content innovation, enhance policy support, and cultivate talent to create a distinctive city IP [4] - The district seeks to provide a replicable model for the "Hundred Million Project" in Guangdong Province, injecting digital capabilities into local development [4]