Online Sports Gambling
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Betting stocks fall as NFL prediction bets gain on gambling apps
Fortune· 2026-01-16 20:32
Core Viewpoint - Stocks linked to the sports gambling industry, including DraftKings and Flutter Entertainment, are experiencing significant declines due to competition from prediction market startups like Kalshi and Polymarket, which are gaining traction during the NFL playoff season [1][2]. Group 1: Market Performance - DraftKings shares fell by as much as 8.3%, marking the worst intraday drop since late October, while Flutter's shares dropped by 5.5%, reaching the lowest level since late November [3]. - The broader gambling sector also faced declines, with an S&P gauge of the industry's shares decreasing by 2.5% [3]. - New York state data indicated a 40% year-over-year drop in revenues from traditional sportsbooks for the week ending January 11, coinciding with the NFL wild card weekend [11]. Group 2: Competition from Prediction Markets - Prediction market platforms like Kalshi and Polymarket have reported increased activity, particularly during the NFL playoffs, with Kalshi's NFL-related bets reaching a record $720 million [6]. - Prediction markets are estimated to account for approximately 5% of total sports wagers in the U.S., indicating they are still a small player compared to traditional sportsbooks [9]. - Despite regulatory challenges, prediction markets have gained significant trading volumes, with sports bets making up around 90% of Kalshi's trading activity [5]. Group 3: Industry Response - DraftKings and Flutter have recently launched their own prediction market offerings in states where sports gambling is illegal, although it remains unclear if these new products have gained traction [7]. - Analysts suggest that while prediction markets may not yet be significantly impacting traditional sportsbooks, they are expected to expand rather than cannibalize existing markets [10]. - The industry is debating the potential of prediction markets to compete with established sportsbooks, especially in profitable segments like multi-leg parlay bets [9].
Disney's ESPN, Penn Entertainment to wind down sports betting partnership, ESPN Bet
CNBC· 2025-11-06 13:00
Core Viewpoint - Disney's ESPN and Penn Entertainment are ending their sports betting partnership early, which will result in the rebranding of ESPN Bet to theScore Bet, concluding the collaboration after just over two years instead of the planned ten years [1][2][3]. Group 1: Partnership Details - The partnership, initiated in 2023, allowed ESPN to rebrand Penn's sportsbook from Barstool Sportsbook to ESPN Bet, with an original term of ten years [1][2]. - The agreement included a clause allowing either party to terminate the partnership after three years if specific market share performance thresholds were not met [3]. - Penn's CEO Jay Snowden noted that both companies had made significant progress but mutually agreed to wind down the collaboration [3]. Group 2: Financial Implications - Under the original agreement, Penn was to pay ESPN $1.5 billion in cash over ten years and provide ESPN with approximately $500 million in warrants to purchase about 31.8 million shares of Penn common stock [5]. - The annual cash payments of $150 million from Penn to ESPN will cease in the fourth quarter, along with the warrants for common stock [6]. Group 3: Future Directions - ESPN is now looking for other media and marketing opportunities in the sports betting space following the termination of the partnership [4]. - The ESPN Bet brand is expected to be phased out by December 1 [5].