Core Insights - Further has been awarded the New Product of the Year at the 2025 BIG Awards for Business for its generative AI tool ChatHUE™, developed in collaboration with Behr Paint Company [1][5][10] - ChatHUE™ is designed to assist consumers in selecting paint colors by utilizing Behr's proprietary color data and Google Cloud technology, providing data-driven recommendations [2][3][4] Company Overview - Further is a data, cloud, and AI company that focuses on transforming raw data into actionable business decisions, boasting a client retention rate of over 90% [7] - Behr Paint Company, established in 1947, is a major manufacturer of paints and related products in North America, known for its commitment to quality and innovation [8] Product Details - ChatHUE™ simplifies the color selection process by offering a digital conversational experience, helping consumers navigate choices based on personal preferences and market trends [3][4] - The tool integrates color science and expert style guides, making the selection process easier and more inspiring for consumers [3][4] Awards and Recognition - The BIG Awards for Business, founded in 2012, recognize companies and products that deliver transformative results across various industries, with winners selected through rigorous peer evaluation [5][10][11]