Atlanta, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Today, Further, a leading data, cloud, and AI company focused on helping companies turn raw data into the right decisions, announced it has been named a winner in the New Product of the Year category at the 2025 BIG Awards for Business for its work with Behr Paint Company on ChatHUE™, a new paint color selection generative AI tool. This recognition highlights Further’s commitment to innovation and its contributions to advancing artificial intelligence that unlocks ...

Core Insights - Further, a leading data, cloud, and AI company, has developed an AI-powered paint color selection tool named ChatHUE™ for Behr Paint Company, aimed at enhancing customer confidence and reducing lead time in the paint selection process [1][2][3] Company Overview - Behr Paint Company, founded in 1947, is a major manufacturer of paints and related products in the U.S., Canada, and Mexico, known for its commitment to quality and innovation [5] - Further specializes in data, cloud, and AI solutions, helping companies make informed decisions and achieve performance efficiency, with a client retention rate exceeding 90% [6] Product Features - ChatHUE™ utilizes AI to simplify the paint color selection process, providing real-time recommendations and personalized suggestions based on project type and aesthetic preferences [3][4] - The tool is built on Google Cloud and leverages Behr's extensive proprietary color data to guide customers through the selection process, addressing common challenges like decision fatigue [2][3]

Core Insights - Behr Paint Company has partnered with Google Cloud to develop an AI-powered tool named ChatHUE™ to assist consumers in selecting paint colors, addressing a significant challenge in home improvement projects [1][2][3] Company Overview - Behr Paint Company, founded in 1947, is a major manufacturer of paints and related products in North America, known for its commitment to quality and innovation [5] - Google Cloud provides a comprehensive suite of AI and cloud services, supporting organizations in their digital transformation efforts [6] Consumer Insights - Over 40% of consumers find color selection to be the most challenging aspect of their painting projects, with a similar percentage indicating that indecision prevents them from starting projects [2] - The partnership aims to simplify the color selection process, transforming it from a daunting task into an engaging experience for consumers [3][4] Technological Innovation - The ChatHUE™ tool leverages Behr's proprietary color data and Google Cloud's AI capabilities, including Gemini and Vertex AI, to offer personalized color recommendations [1][3] - Behr conducted extensive testing and real-world pilots to ensure the effectiveness of the AI tool before its launch [3] Strategic Goals - Behr aims to enhance creativity and provide smart solutions for homeowners through innovative technology, reinforcing its position as a leader in the paint industry [4]