Core Insights - Byrna Technologies Inc. has been included in a significant independent study by researchers from Harvard and Stanford, focusing on firearm ownership and attitudes towards non-lethal defense solutions [1][2]. Group 1: Study Overview - The study titled "The Universal Pursuit of Safety and the Demand for (Lethal, Non-Lethal, or No) Guns" involved approximately 6,000 U.S. adults aged 18-64 and aimed to understand how safety beliefs influence preferences for lethal versus non-lethal protection [2]. - The Byrna SD was the exclusive non-lethal firearm used in the study, which assessed how exposure to such products affects safety beliefs and preferences [3]. Group 2: Findings and Implications - Exposure to Byrna's technology led to a significant increase in respondents' willingness to pay for non-lethal devices, with 43% preferring a firearm that incapacitates rather than kills [3][4]. - The study indicates a cultural shift in self-defense perceptions, with both firearm owners and non-owners prioritizing family and self-protection as key reasons for firearm ownership [4]. - Only 21% of firearm owners had previously heard of Byrna, highlighting a substantial opportunity for increased education and awareness about non-lethal alternatives [4]. Group 3: Market Position and Future Outlook - The study supports the notion of non-lethal alternatives as a "harm reduction" approach, potentially expanding access to personal protection while mitigating risks associated with lethal weapons [5]. - Byrna's inclusion in this research reinforces its position as a leader in the movement towards responsible self-defense and safer personal security solutions [5].

Core Insights - Byrna Technologies Inc. has launched its first U.S.-based ammunition production facility in Fort Wayne, Indiana, enhancing domestic manufacturing capabilities and supply chain reliability [1][3] - The new facility is expected to produce 8 million rounds of proprietary less-lethal ammunition annually, with initial production powered by three SAM machines and one Amtek machine [2] - The operational schedule includes 116 hours per week, with plans to potentially add two more SAM machines to increase monthly output by approximately 150,000 rounds [2][3] Company Overview - Byrna specializes in developing, manufacturing, and selling innovative less-lethal personal security solutions, including the Byrna® SD personal security device [4] - The company aims to consolidate all production in the United States, aligning with its long-term strategic goals [3]