Core Insights - The FMCG market in China is expected to experience a period of adjustment, with an estimated annual sales growth of 0.9% in 2026, reflecting a cautious consumer spending environment [1] - Year-to-date (YTD) growth for total FMCG was 1.5% as of September 2025, but Q3 2025 saw a significant slowdown to just 0.7% compared to the same period in 2024, indicating a potential decline in consumer confidence [1] Food Segment - The food category is projected to grow by 3.0% in 2026, driven by consumer demand for convenience, nutrition, and premiumization, with YTD growth of 3.4% in 2025 and 4.4% in Q3 [3] Dairy Segment - The dairy category is forecasted to contract by 6.2% in 2026, continuing a negative trend with YTD growth of -6.1% and -6.8% in Q3, attributed to competition from plant-based alternatives and price sensitivity [4] Beverages Segment - The non-alcoholic beverages segment is expected to grow by 3.9% in 2026, down from 4.8% the previous year, with YTD growth of 4.9% in 2025 but a decline to 1.7% in Q3, indicating a cooling consumption trend [5] Alcohol Segment - The alcohol category is predicted to decline by 0.6% in 2026, with YTD growth of 0.9% in 2025 overshadowed by a 4.2% contraction in Q3, reflecting consumer caution regarding discretionary spending [6] Household and Personal Care - Household care is expected to grow by 2.5% in 2026, with YTD growth of 3.1% but a slowdown to 1.7% in Q3, while personal care is forecasted to decline marginally by -0.1% in 2026, with YTD growth of 1.1% and stagnation in Q3 [7] Growth Opportunities - There are growth opportunities in lower-tier cities, supported by e-commerce and omnichannel retail. Categories focusing on health, functionality, and sustainability are gaining traction, and brands that innovate and align with consumer lifestyles will be well-positioned for success [8]