Core Viewpoint - The article emphasizes the importance of checking consumer complaint records before making online purchases to avoid potential issues with product quality, delivery, and customer service [1][2][3]. Group 1: Importance of Checking Complaint Records - Online shopping presents information asymmetry, making it crucial to rely on consumer feedback to gauge product quality and service levels [2][11]. - Third-party consumer complaint platforms provide a concentrated view of common issues related to product quality, delivery efficiency, customer service, and after-sales policies [2][11]. - By reviewing complaint records, consumers can identify risk patterns, assess a merchant's willingness to resolve issues, and understand potential challenges in asserting their rights [12][13]. Group 2: Focus on Specific Industries - The article highlights the pre-prepared food and fresh e-commerce sectors as areas with high consumer interest and frequent complaints, particularly among urban young consumers [3][14]. - Issues in these industries can significantly impact food safety and consumer experience, leading to strong consumer concerns and demands for redress [3][14]. Group 3: Common Issues in E-commerce - Common complaints include food safety problems such as stale ingredients, foreign objects, and damaged packaging [6][19]. - Product quality issues often involve discrepancies between advertised and actual product attributes, such as taste and portion sizes [6][19]. - Delivery problems can include delays that affect freshness, unauthorized drop-off points, and breakdowns in cold chain logistics [6][19]. - Customer service issues may involve unjustified rejection of refund requests, difficulties in communication, and unclear compensation standards [6][19]. Group 4: Where to Find Complaint Information - The official 12315 platform serves as a reliable source for checking merchant compliance and complaint records, providing authoritative data [5][16]. - Third-party platforms like Black Cat Complaints offer accessible consumer complaint data and allow users to view complaint statuses and company responses [7][16][17]. Group 5: Effective Utilization of Information - Consumers are advised to make comprehensive judgments by considering both positive and negative feedback, focusing on recurring issues and merchant responses [8][18]. - Monitoring changes in complaint trends over time can provide insights into a merchant's service quality evolution [8][18]. - Cross-referencing complaint data with reviews from e-commerce platforms and social media can help create a more complete brand profile [8][18].