Core Insights - A growing sense of pessimism among U.S. consumers is evident, with 54% believing life has worsened over the past 25 years, a significant increase from earlier 2025 findings [2][7] - Economic strain, particularly related to cost of living and housing affordability, is reshaping consumer expectations and trust in brands [1][4] Consumer Sentiment - The report indicates that consumer sentiment is not static and can shift rapidly due to economic conditions and recent experiences, highlighting the importance of continuous research [3][4] - Younger generations are less pessimistic compared to Gen X and Boomers, yet they still face financial pressures and housing challenges [2][7] Spending Priorities - Food, housing, and utilities are the primary spending priorities across all generations, reflecting the ongoing pressure from rising living costs [7] - Gen Z identifies housing as the most detrimental societal factor (72%), while older generations cite cost of living and healthcare as their top concerns [7] Brand Perception - Consumers across generations feel that brands are charging more for less, with a strong consensus that brands have a responsibility to offer high-quality, affordable products [7] - The findings emphasize the need for brands to adapt to changing consumer expectations through timely and privacy-safe research [4]

Core Insights - Cint has been certified as a Most Loved Workplace® and ranked in the top 50 of Newsweek's 2025 Global Top 100 Most Loved Workplaces® list, reflecting its strong workplace culture and employee satisfaction [1][2][4] Company Culture - Cint emphasizes a workplace culture built on respect, flexibility, and continuous learning, allowing employees to innovate and contribute authentically [2][3] - The company has implemented appreciation-driven programs like the Kudos Culture and Values Excellence Program, which are key factors in employee satisfaction [2][4] Employee Engagement - The Feedback 50 survey conducted in late 2024 highlighted Cint's commitment to fostering employee belonging through DEI initiatives and inclusive recognition programs [2][6] - Research indicates that productivity increases with employee sentiment, with 94% of respondents stating they perform three to four times more work for a company they love [6] Global Presence - Cint operates globally with a team across 15 countries and connects brands and researchers to a vast network of over 800 suppliers, facilitating access to high-quality insights [3][8] - The Cint Exchange allows users to gather insights at scale, supporting business strategies and credible research [8][10]