Core Insights - A national survey indicates that 86% of U.S. shoppers are increasingly opting for private label products due to rising grocery prices, highlighting a shift in consumer behavior driven by inflation and tariff concerns [1][2][3] Consumer Behavior Trends - Price sensitivity is the primary factor influencing store and brand choices, with 87% of consumers rating price a 6 or higher on a 10-point scale when deciding where to shop [6] - 62% of shoppers would consider switching stores if they perceive prices to be too high [6] - 42% of consumers are choosing cheaper alternatives when prices rise, while 20% are skipping certain items altogether [7] Private Label Insights - Among consumers purchasing private label products, 75% believe that store-brand items are of equal or better quality compared to national brands [3] - The survey reveals that 86% of consumers buy private label versions of some or most of their regularly purchased products [2][3] Value Perception - When defining "good value" for food items, 65% of shoppers indicated that promotions, such as buy-one-get-one (BOGO) deals, significantly influence their perception of value [4] - 84% of shoppers believe that economic conditions, including inflation and tariffs, are directly impacting food prices in their area [4] Methodology - The survey was conducted in May 2025 among 250 verified U.S. consumers, reflecting a diverse demographic in terms of gender, age, income, and geography [9]