Core Insights - Capgemini has become the Official Digital Transformation Partner of Six Nations Rugby, enhancing the fan experience through technology and data-driven insights over a five-year period until 2029 [1][3][4] Group 1: Partnership Details - The partnership includes the Guinness Men's and Women's Six Nations, the Quilter Nations Series, and the Summer Nations Series [1][3] - Capgemini aims to leverage AI and generative AI innovations to provide deeper match insights and enhance viewer understanding of key match moments [5][6] Group 2: Audience Engagement - In 2025, the Guinness Men's Six Nations attracted nearly 130 million viewers globally, marking a 6% increase from the previous year [4] - The partnership is expected to drive audience engagement and growth ambitions for rugby [4][6] Group 3: Company Background - Capgemini operates in over 50 countries and has a strong presence in regions with significant rugby fanbases, including France, the UK, and Ireland [7] - The company reported global revenues of €22.1 billion in 2024, showcasing its extensive capabilities in technology and data [9]