American Rebel Holdings, Inc. American Rebel Holdings Inc American Rebel Holdings Inc American Rebel Holdings Inc David and his team are more than partners — they're pioneers The Big Yellow Safe FAQ NW Safe - More Than a Store — A Powerful and Growing Voice in the Industry through "Safe Space" (NASDAQ: AREB) and Champion Safe Co. are committed to doing great business with top-tier partners who share our American values and proudly stand behind them — like Northwest Safe, a respected authority and unapologet ...

This growth is more than a metric — it's a reflection of a relationship built on shared values, mutual respect, and a relentless commitment to excellence. Northwest Safe isn't just a dealer — they're a benchmark account, a thought leader, and a family-run business that has earned its place as a cornerstone of the Pacific Northwest's security landscape. Known by the Company We Keep – Champion is honored to be working with Northwest Safe "David and his team are more than partners — they're pioneers," said Tho ...

Capitalizing on Strong April 2025 Campaign Response, American Rebel Accelerates Outreach with Fresh Messaging to Maximize Impact. Campaign Designed to Drive New Shareholder Interest Through High-Visibility Media Activation and Nationwide Reach 30-Second Spot Channels Patriotic Energy and AI-Tuned Messaging to Spark National Buzz and Brand Momentum Nashville, TN, July 29, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ...

Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., is expanding its market presence through a new partnership with Seaworth Safe Sales, targeting the Rocky Mountain region, which is experiencing high demand for premium safes due to outdoor lifestyles and responsible firearm ownership [1][2] - The partnership with Seaworth is seen as a validation of Champion's brand momentum, with a significant opening order indicating strong dealer confidence in the company's strategic direction [3][4] - Under the leadership of CEO Tom Mihalek, Champion has focused on product optimization and SKU rationalization, leading to improved inventory management and sell-through rates [3][4] Company Strategy - Champion Safe is committed to American-made craftsmanship, with all products made from 100% American-made high-strength steel and offering a lifetime warranty [5] - The company is enhancing its product offerings and dealer relationships, which is expected to drive revenue growth and market share [6] - Champion's disciplined approach has resulted in increased dealer activations and order volumes, reinforcing its position as a leader in American-made secure storage [4][6] Market Position - The Rocky Mountain market is identified as one of the fastest-growing regions for premium safe demand, driven by specific lifestyle factors [2] - Champion Safe's recent product enhancements and dealer-first approach align with current consumer demands for quality and American craftsmanship [6] - The company aims to help Americans protect their valuables with trusted gear, as it continues to expand across various product lines, including safes, apparel, and beverages [6][7]

Core Viewpoint - American Rebel Holdings, Inc. is expanding its brand platform by forming a new wholly owned subsidiary, American Rebel Productions, LLC, aimed at content creation and brand storytelling aligned with its patriotic mission [1][2][9] Company Strategy - The new subsidiary will focus on developing original content that enhances the Company's patriotic identity and connects with its customer base [8] - The formation of American Rebel Productions is part of a broader strategy to diversify revenue streams and deepen customer engagement through media and entertainment [9] Leadership Changes - Doug Grau, a veteran music industry executive, will serve as a strategic advisor and is expected to be the initial President of American Rebel Productions [2][7] - Grau will step down from his current roles as President and Interim Principal Accounting Officer, with Darin Fielding taking over as Principal Accounting Officer and Corey Lambrecht becoming President [7] Brand Development - The Company was founded in 2014, inspired by the song "American Rebel," which embodies the values and spirit of a patriotic American brand [4] - Grau and CEO Andy Ross have collaborated on multiple music albums, contributing to the brand's identity as "America's Patriotic Brand" [3][4] Content and Marketing - The new venture will leverage Grau's extensive experience in content creation to amplify the American Rebel brand message [8] - The Company aims to enhance brand visibility and support the growth of its core product lines, including American Rebel Light Beer and branded safes [9]

Core Points - Champion Safe Company, a subsidiary of American Rebel Holdings, participated in the Buckeye Blast sporting clay fundraiser to support The Light Foundation [1][3] - The company donated a top-tier safe as the grand prize for the raffle, contributing to the fundraising efforts for youth empowerment programs [2][3] - The event gathered outdoor enthusiasts and community leaders, highlighting the importance of supporting youth development initiatives [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products for security and fire protection [5] - American Rebel Holdings, Inc. operates in the safe manufacturing sector and has recently expanded into the beverage industry with American Rebel Beer [6]

Provo, UT, May 13, 2025 (GLOBE NEWSWIRE) -- Since its 2025 launch, the newly enhanced Trophy Series from Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com) has been generating significant interest among dealers looking for a high-security, high-value safe that outperforms comparable offerings. With key design and security upgrades for 2025, the Trophy Series is proving to be ...

Core Insights - Champion Safe Company showcased a strong presence at the 154th NRA Annual Meetings & Exhibits, attracting significant interest from attendees passionate about firearm protection and Second Amendment rights [1][2] - The CEO of Champion Safe Company highlighted the brand's commitment to using American-made steel and emphasized the importance of freedom and security to their customers [2] - The event served as a reminder of the company's mission to protect the rights and values important to Americans, with a notable increase in brand visibility and interest during the weekend [3] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, offering high-quality products focused on security and fire protection [4] - The company is a wholly-owned subsidiary of American Rebel Holdings, Inc., which also designs and markets branded safes, personal security products, and has recently entered the beverage industry with American Rebel Beer [5]