(State or Other Jurisdiction of Incorporation or Organization) Nevada 7372 47-3892903 (Primary Standard Industrial Classification Code Number) As filed with the Securities and Exchange Commission on January 15, 2026. Registration No. 333-[*] UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) (I.R.S. Employer Identification No.) 218 3 Avenue ...

Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., reported a 75% increase in orders from SafeSource USA's Farmingdale, New York location from 2024 to 2025, highlighting effective customer education and marketing strategies [1][6][11] Company Performance - SafeSource USA's Farmingdale showroom has successfully combined expert product knowledge with advanced digital marketing, leading to increased customer engagement and visibility [5][6] - The increase in orders is attributed to a fast-paced business culture in New York, where customers are proactive in researching and making purchasing decisions [6] Marketing and Customer Engagement - The marketing strategy includes targeted social campaigns, educational video content, and timely customer engagement, which have collectively driven order activity [6] - SafeSource USA will participate in the Great American Outdoor Show, providing an opportunity for direct customer interaction and showcasing Champion Safe's craftsmanship [7] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made steel and offering a lifetime warranty on their products [10] - The company emphasizes its industry-leading fire and security features, appealing to customers seeking premium safes [5][10]

Core Insights - Champion Safe Company reported over 35% year-over-year growth in orders from West Coast Safe Company, highlighting a strong partnership in the high-security safe market [1] - West Coast Safe Company has adapted to changing customer needs and economic conditions for over 26 years, providing exceptional service and a wide range of safes [3] - The Trophy Series by Champion Safe is noted for its superior protection and competitive pricing, contributing to increased customer demand [5][7] Company Overview - Champion Safe Company is a manufacturer of high-security safes, utilizing 100% American-made steel and offering a lifetime warranty on their products [10] - West Coast Safe Company is recognized for its knowledgeable staff and commitment to customer service, maintaining a strong online reputation across review platforms [8][4] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer and apparel, positioning itself as a patriotic lifestyle brand [12] Product Insights - The Trophy Series is highlighted as a key product line, featuring robust construction and fire protection capabilities, appealing to both homeowners and businesses [7] - Champion Safe's focus on dealer feedback and continuous product refinement has strengthened its market position and customer trust [9]

Core Insights - The article emphasizes the importance of investing in large safes to protect valuable comic books, particularly as the collectibles market gains traction among hobbyists and investors [3][23]. Group 1: Investment Potential - A copy of Amazing Fantasy 15, the first appearance of Spider-Man, could be valued at approximately $35,000 with a CGC grade of 4.0, while a near-pristine copy sold for $3.6 million in 2021, highlighting the significant investment potential in rare comics [1]. - The growing interest in comic book collecting and investment suggests a rising market for collectibles, making protective measures essential for owners [3]. Group 2: Safe Recommendations - The article lists seven large safes designed for comic protection, with interior sizes ranging from 6.4 to 17.6 cubic feet, featuring various security mechanisms [3][4]. - Each safe is detailed with specifications, including dimensions, weight, fireproof capabilities, and security features, providing potential buyers with comprehensive options for safeguarding their collections [5][7][10][12][15][17][20]. Group 3: Security Features - Safes like the BUTISOW Heavy Duty Drop Safe can withstand temperatures of 1,550 degrees Fahrenheit for about 30 minutes, while the Global Industrial Burglary-Proof Safe can endure extreme conditions, including a 30-foot drop and temperatures of 1,830°F for over two hours [5][14]. - Many safes include advanced security features such as dual-unlocking mechanisms, anti-theft alarms, and hidden compartments, enhancing the protection of valuable items [8][16][21]. Group 4: Pricing and Availability - Prices for the recommended safes range from $299.99 to $1,699, making them accessible for various budgets while ensuring high levels of security for valuable comic collections [11][19][22].

Core Insights - Champion Safe Company reported a remarkable 130% year-over-year increase in orders from Balport Lock and Safe, indicating a strengthening partnership and growing customer demand in the region [1] - Balport Lock and Safe's success is attributed to targeted updates to Champion Safe's Estate Series, which has expanded its market appeal beyond traditional customers to homeowners seeking long-term security solutions [2][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products made from 100% American-made steel, featuring a lifetime warranty [9] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include branded apparel and beverages, positioning itself as a patriotic lifestyle brand [9] Product Details - The Champion Estate Series provides vault-level security for personal valuables, featuring a 2-hour, 1200°F fire rating and a refined interior layout for organization [4] - The product's design is aimed at fitting seamlessly into various environments, making it suitable for both homes and businesses [4] Leadership and Philosophy - Ryan Stowers, the owner of Balport Lock and Safe, emphasizes a commitment to service and product support, enhancing customer confidence and satisfaction [5][6] - Stowers' philosophy of prioritizing ethical business practices reinforces Balport's reputation as a trusted security provider [5] Customer Experience - Balport Lock and Safe has received consistently positive online reviews, highlighting its friendly service, expertise, and reliability, which contribute to its strong regional presence [6] - The knowledgeable team at Balport assists customers in selecting the appropriate Champion Safe products based on specific needs, ensuring ongoing support beyond the initial sale [7]

Core Insights - Champion Safe Company reports a nearly 30% year-over-year growth in orders from Courtesy Sporting and Pawn, indicating a strong demand for high-security safes in the southeastern New Mexico region [1][2][3] - The economic expansion in the Carlsbad region has led to increased customer interest in secure storage solutions, prompting Courtesy Sporting and Pawn to expand its safe categories and increase orders from Champion [2][3] - Champion Safe Company emphasizes the quality and value of its products, with a focus on American-made steel and robust construction, which are key factors in the growing partnership with Courtesy Sporting and Pawn [3][4] Company Overview - Champion Safe Company has been a leader in safe manufacturing for over 25 years, providing high-quality safes designed for security and fire protection, built entirely with 100% American-made steel [6] - Courtesy Sporting and Pawn has served the Carlsbad community for 25 years, offering a wide selection of firearms, sporting goods, and safes, supported by a reputation for integrity and exceptional customer service [5] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include branded products in various sectors, including beverages, indicating a broader market strategy [7]

Core Viewpoint - Champion Safe Company has partnered with the Utah Department of Veteran and Military Affairs (UDVMA) to enhance suicide prevention efforts in military-connected communities in Utah through the donation of gun vaults and training programs [2][3][4]. Group 1: Partnership and Donation - Champion Safe Company donated 100 gun vaults to UDVMA as part of a long-term collaboration aimed at reducing veteran suicides in Utah [3][4]. - The partnership is built on shared values of service, integrity, and community support, with the goal of making a measurable difference for veterans and active-duty service members [2][3]. Group 2: Importance of Secure Storage - Secure firearm storage is crucial in preventing suicides and reducing accidental harm, as it helps families create safer home environments [3]. - The initiative supports evidence-based strategies that are proven to save lives [3]. Group 3: Training and Resources - Champion Safe Company and UDVMA encourage veterans and their families to participate in free suicide-prevention training available at LiveOnUtah.org, which provides practical tools for recognizing warning signs and engaging in difficult conversations [5]. - The collaboration emphasizes the importance of training, education, and safe-storage initiatives to support Utah's military community [6]. Group 4: Company Background - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality, American-made products designed for security and fire protection [7]. - The company is a subsidiary of American Rebel Holdings, Inc., which has diversified its offerings to include branded safes, apparel, and beverages [7].

Core Insights - Champion Safe Company has experienced significant growth, with SafeSource USA reporting a 92% year-to-date increase in orders for 2025 compared to 2024, driven by the acquisition and enhancement of Champion's Lewisberry, PA facility [1][3][4] Company Overview - Champion Safe Company is a leading manufacturer of high-security safes, known for its commitment to quality and security, utilizing 100% American-made high-strength steel [8] - American Rebel Holdings, Inc. is the parent company of Champion Safe Company, expanding its portfolio to include various lifestyle products, including branded safes and beverages [8] Retail Expansion - SafeSource USA, a long-time retail partner of Champion, has become the largest multi-brand safe retailer in the Northeast, bolstered by its innovative marketing strategies and customer engagement efforts [3][4] - The Lewisberry showroom serves as a key location for customers to explore Champion's full range of premium safes, enhancing customer experience and education [5] Marketing and Customer Engagement - SafeSource USA has adopted a digital-first approach, utilizing social media and educational marketing campaigns to drive sales growth and strengthen its market position [4] - The company's focus on customer education regarding safe manufacturing and product comparisons has contributed to its success in the competitive landscape [5]

Core Insights - Champion Safe Company highlights Hyatt Coin Shop's impressive 30% year-over-year sales growth through Q3 2025, showcasing the strength of family-owned businesses built on trust and long-term customer relationships [1][2][3] Company Overview - Champion Safe Company, a subsidiary of American Rebel Holdings, has been a leader in high-security safe manufacturing for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5][6] - Hyatt Coin Shop, established in 1959 and led by third-generation owner Mitchell Hyatt, has maintained a strong legacy and continues to thrive under the guidance of the Hyatt family [2][4] Partnership and Performance - The partnership between Champion Safe and Hyatt Coin Shop has been fruitful, with Mitch Hyatt emphasizing Champion's commitment to real security and the quality of their safes, which has contributed to their sales success [3][4] - Hyatt Coin Shop features a showroom with over 30 safes on display and more than 100 in stock, providing customers with the opportunity to compare models and receive expert guidance [4]

Core Insights - Champion Safe Company highlights the exceptional performance of Cross Creek Outdoor Supplies, which achieved a remarkable 112% year-to-date growth from 2024 to 2025 in the Southeast region [1] - Cross Creek has been a Champion Safe dealer for nearly 25 years, known for integrity and customer-first service, and recently expanded its operations with a new building dedicated to safes [2] Company Performance - Cross Creek's new building enhances the shopping experience by showcasing a wider variety of safe models, finishes, and configurations [2] - Champion Safe's CEO praised Cross Creek's commitment to growth and customer satisfaction, emphasizing their investment in the customer experience [3][4] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5] - The company provides safes designed for ultimate security and fire protection, catering to customers looking to secure firearms, valuables, or important documents [4][5] Parent Company Overview - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer, apparel, and accessories, indicating a broader market strategy [6]