Core Insights - Nexxen International Ltd. anticipates benefits from the strategic partnership between VIDAA and Vestel, enhancing its position in the advertising technology sector [1][4] - Nexxen holds a 2.439% ownership stake in VIDAA and has signed a non-binding MOU for potential extension and expansion of their partnership [2][4] - The partnership between VIDAA and Vestel is expected to expand VIDAA's CTV operating system reach, particularly in Europe, and increase the scale of its global ACR data [3][4] Company Overview - Nexxen is a global advertising technology platform specializing in data and advanced TV, with a focus on providing flexible solutions for advertisers, agencies, publishers, and broadcasters [7] - The company operates a unified technology stack that includes a demand-side platform (DSP) and supply-side platform (SSP), with a core Nexxen Data Platform [7] - Nexxen is headquartered in Israel and has a global presence with offices in the United States, Canada, Europe, and Asia-Pacific [8] Industry Context - VIDAA is recognized as a leading smart TV platform, with over 400 brand partners and more than 40 million connected devices worldwide [9] - The partnership with Vestel, a major connected TV manufacturer, is expected to enhance VIDAA's market position and expand its operating system's reach [3][4] - The collaboration is seen as a strategic move to leverage advanced TV data in advertising, which is poised for substantial growth, particularly in the European market [6][4]

Core Viewpoint - Nexxen International Ltd. anticipates benefits from VIDAA's partnership with Vestel, which will enhance its European connected TV (CTV) reach and data capabilities [1][3][4] Group 1: Partnership Details - Nexxen has a strategic partnership with VIDAA, which is set to expire at the end of 2026, and holds approximately 2.439% ownership in VIDAA [2] - A non-binding Memorandum of Understanding (MOU) was signed in May 2025 to potentially extend and expand the partnership beyond its current term, including a possible increase in Nexxen's investment [2] - VIDAA will serve as the smart TV operating system for Vestel's global CTV OEM base, which is expected to expand VIDAA's reach in Europe [3] Group 2: Strategic Implications - The agreement between VIDAA and Vestel positively impacts Nexxen's long-term strategic partnership with VIDAA, including exclusive access to global ACR data and ad monetization in select markets [4] - VIDAA's partnership with Vestel is expected to enhance the scale of its global ACR data, which is crucial for Nexxen's advertising technology platform [3][4] Group 3: Market Position and Growth - Nexxen's CEO emphasized the importance of CTV and advanced TV data in advertising, highlighting the value of partnerships with Hisense, VIDAA, and Vestel in strengthening its position in the European CTV advertising market [6] - VIDAA aims to become the world's largest smart TV platform, leveraging its partnerships to enhance its market leadership [6]