Core Points - Nexxen International Ltd. has signed a non-binding memorandum of understanding (MOU) with VIDAA to potentially extend and expand their strategic partnership beyond its current term, which is set to expire at the end of 2026 [1][2] - The MOU allows Nexxen to retain exclusive global access to VIDAA's Automatic Content Recognition (ACR) data and expands its ad monetization exclusivity to include display ad monetization across VIDAA's media in North America [2] - The agreement may involve an additional investment by Nexxen in VIDAA to accelerate the expansion of VIDAA's smart TV footprint in the U.S. [2] Company Overview - Nexxen is a global advertising technology platform specializing in data and advanced TV, offering a flexible and unified technology stack that includes a demand-side platform (DSP) and supply-side platform (SSP) [4] - The company is headquartered in Israel and has offices in the United States, Canada, Europe, and Asia-Pacific, and is traded on Nasdaq under the ticker NEXN [5] - VIDAA, launched in 2014, is a leader in smart TV platforms with over 400 brand partners and more than 40 million connected devices worldwide, focusing on user-friendly experiences and seamless integration of apps and streaming services [6]