Core Viewpoint - Mars' $36 billion bid to acquire Kellanova is expected to receive unconditional approval from the European Union, overcoming a significant regulatory hurdle [1][2]. Group 1: Deal Overview - The acquisition is one of the largest in the sector, combining brands such as M&Ms, Snickers, Whiskas, Pringles, Pop-Tarts, and Kellogg's cereals under one entity [2]. - The deal has already received unconditional approval from U.S. authorities [2]. Group 2: Regulatory Insights - The European Commission had previously expressed concerns about potential price increases and Mars' enhanced negotiating power with retailers [2]. - However, the Commission found insufficient legal grounds to impose any concessions on the deal [2][3]. - A final decision from the EU is expected by December 19 [3]. Group 3: Market Impact - The combined entity of Mars and Kellanova would represent approximately 12% of the U.S. snacking and candy industry, based on market share data from NielsenIQ [3].