The breakfast cereal icon is being taken private.Shares of WK Kellogg (KLG 30.66%) charged sharply higher Thursday, surging as much as 33.7%. As of 10:40 a.m. ET, the stock was still up 33.6%.The catalyst that sent the iconic cereal maker soaring was news that the company would be taken private. A sweet dealReports emerged late Wednesday that Kellogg, purveyor of such well-known cereal brands as Frosted Flakes, Fruit Loops, and Mini Wheats, was being courted by Italian confectionery maker Ferrero, which is ...

Group 1 - WK Kellogg's shares increased by over 50% following reports of a potential acquisition by Ferrero for approximately $3 billion [1] - Ferrero, known for its hazelnut chocolates, may finalize the acquisition of WK Kellogg as soon as this week [1] - WK Kellogg, which produces popular cereals like Froot Loops and Frosted Flakes, became a standalone company in 2023 after spinning off from Kellanova, which now includes snack brands like Pringles and Cheez-It [2]

（原标题：玛氏全球媒介业务重磅更换：阳狮集团接棒，WPP再失一城） 2025年6月，全球快消巨头玛氏（Mars）完成了一次规模空前的媒介代理比稿。阳狮集团成功从WPP手 中接过玛氏在全球70多个市场的媒介代理权，涵盖其媒体、制作、电商、社交付费以及KOL营销等多 项业务。此次变动标志着全球广告代理行业的一次重大洗牌，也是WPP在2025年继可口可乐、派拉蒙 之后失去的第三个大型客户。 阳狮集团将为玛氏组建一支专属团队，命名为"OneMars"，负责品牌全球传播生态的重塑与整合。与此 同时，玛氏还将其全球品牌公关代理权授予了IPG集团，由其旗下万博宣伟牵头执行。 这场历时近六个月的比稿战役，吸引了阳狮、宏盟以及现任代理WPP等国际广告集团的激烈角逐，最 终以阳狮的胜出告终。据悉，创意代理业务并未纳入此次审议范畴，目前仍由宏盟旗下的BBDO与DDB 团队负责。 从媒体到电商：阳狮全面接管玛氏全球传播触点 玛氏此次委托阳狮集团的代理权覆盖范围极广，涵盖70余个国家和地区的多个关键传播触点。除了传统 的媒体策划与购买，还包括广告制作、电商整合营销、社交媒体投放、以及KOL与内容合作等新兴领 域。 阳狮集团首席执行官A ...

Cheez-It is bringing the spirit with its Flag Summer crackers and their saucy collaboration with Palermo's Pizza, both of which are available for a limited time. You can also dive headfirst into summer with a limited-time lineup of floaties that are ready to ride the snack wave. Look for: A Summer Floatie Giveaway (how to enter a chance to win) A DTC-exclusive floatie for superfans to score online A licensed Cheez-It floatie at major retailers including Target  Town House Toasts to Patriotic SnackingTown Ho ...

Core Insights - Artificial intelligence is significantly transforming the workplace, with companies like Kellanova actively preparing their workforce for this change [1][2] Group 1: AI Integration and Workforce Preparation - Kellanova is focusing on upskilling its workforce to leverage AI technologies, enhancing productivity and creativity through tools like AI-powered chat assistants [3][4] - The company promotes a culture of experimentation with initiatives like "Kuriosity Clinics," which have attracted over 10,000 participants, fostering engagement and innovative ideas [5] - Kellanova's Global Chief Technology Officer emphasizes the rapid evolution of AI, presenting new growth opportunities across various business functions [6] Group 2: Data-Driven Strategies - The 'Better Data, Bigger Possibilities' framework aims to enhance transparency and collaboration, leading to a 30% increase in first-party data through initiatives like Pringles Poptopia [7][9] - Kellanova is utilizing clean room technology for actionable audience segmentation, which may drive sales growth [15] Group 3: Enhancing Workplace Productivity - The company is deploying predictive analytics and digital twins to streamline operations, moving beyond isolated AI pilots to strategic implementations across multiple functions [10][16] - Kellanova is committed to creating a digital workplace characterized by intelligence and flexibility, emphasizing the importance of human-technology partnerships [11]

Group 1: Earnings Performance - Kellanova reported quarterly earnings of $0.90 per share, missing the Zacks Consensus Estimate of $0.98 per share, and down from $1.01 per share a year ago, representing an earnings surprise of -8.16% [1] - The company posted revenues of $3.08 billion for the quarter ended March 2025, missing the Zacks Consensus Estimate by 0.78%, and down from $3.2 billion year-over-year [2] - Over the last four quarters, Kellanova has surpassed consensus EPS estimates three times and topped consensus revenue estimates three times [2] Group 2: Stock Performance and Outlook - Kellanova shares have increased by about 2.2% since the beginning of the year, while the S&P 500 has declined by -5.3% [3] - The company's earnings outlook is crucial for investors, as it includes current consensus earnings expectations for upcoming quarters and any recent changes to these expectations [4] - The current consensus EPS estimate for the coming quarter is $1.01 on revenues of $3.2 billion, and for the current fiscal year, it is $3.91 on revenues of $12.85 billion [7] Group 3: Industry Context - The Consumer Products - Discretionary industry, to which Kellanova belongs, is currently in the bottom 22% of over 250 Zacks industries, indicating potential challenges for stock performance [8] - Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions, which can impact Kellanova's stock performance [5] - The estimate revisions trend for Kellanova is currently unfavorable, resulting in a Zacks Rank 4 (Sell) for the stock, suggesting it may underperform the market in the near future [6]

Core Insights - The grocery shopping landscape has undergone significant changes, necessitating leaders who are adept in omnichannel strategies that integrate online, in-store, mobile, and social commerce [2][3] - Cornell University's Omnichannel Leadership Program, in collaboration with industry leaders like Kellanova, aims to equip professionals with the necessary skills to navigate this transformation [3][4] Program Overview - The Omnichannel Leadership Program is now in its fourth year and has trained 136 professionals from 54 different companies, addressing the skills gap in omnichannel leadership [5][6] - The program features a combination of cutting-edge research from Cornell faculty and practical applications from industry leaders, ensuring a rigorous and actionable learning experience [5][6] Unique Features - The program limits attendance to 50 participants to foster deep discussions and meaningful networking opportunities [6] - The curriculum is updated annually to include the latest trends such as AI, customer experience, data analytics, and ESG, providing participants with relevant best practices [6] - Participants earn the Omnichannel Leadership Certificate from the Cornell SC Johnson College of Business, enhancing their credentials [6] Future Directions - The 2025 Omnichannel Leadership Program will take place from June 23-26 at Cornell Tech in New York City, focusing on AI-driven commerce, data analytics, and next-generation customer engagement strategies [7] - Kellanova emphasizes the importance of investing in its workforce as a means to secure the future of the industry, showcasing the value of collaboration between academia and industry [8] Company Profile - Kellanova is a leader in global snacking, international cereal and noodles, and North America frozen foods, with net sales of approximately $13 billion in 2024 [9] - The company aims to create better days and promote sustainable and equitable food access, targeting to impact 4 billion people by 2030 [10]