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Greece Social Commerce Market Databook 2025, with Focus on Tomigo, Greeks.Social, Broombids, Facebook and Instagram
GlobeNewswire News Roomยท 2025-06-09 11:31
Core Insights - The social commerce market in Greece is projected to grow by 11.9% annually, reaching approximately USD 2.94 billion in 2025, following a robust growth period from 2021 to 2024 with a CAGR of 17.4% [2] - The market is expected to continue its upward trajectory with a forecasted CAGR of 7.4% from 2025 to 2030, expanding from USD 2.63 billion in 2024 to around USD 4.21 billion by the end of 2030 [2] Market Dynamics - The report provides a comprehensive analysis of the social commerce sector in Greece, including over 50 KPIs that cover market size, growth dynamics, and market share statistics [3][4] - It breaks down market opportunities by various factors such as domestic vs cross-border sales, social platform types, payment methods, business models, consumer segments, and city types [4] Consumer Insights - The report offers insights into consumer behavior and retail spending dynamics, utilizing both value and volume KPIs to provide a detailed understanding of market dynamics [4][6] - It emphasizes the importance of understanding evolving consumer attitudes and behaviors to increase ROI and improve targeting strategies in the social commerce sector [6] Competitive Landscape - The report includes a snapshot of the competitive landscape within the social commerce sector, highlighting key players and their market shares in Greece [6][8] - It aims to assist companies in formulating strategies to gain market share by identifying growth categories and evaluating trends and risks unique to the market [6] Future Growth Segments - The report outlines future growth dynamics across various retail product categories, end-use consumer segments, devices, locations, and payment methods from 2021 to 2030 [7][9] - It also provides forecasts for social commerce market size and share by platforms and consumer demographics, enhancing strategic decision-making capabilities [8]