But this is not a rampid issue throughout sports by any means. Maybe for the fans who make it a constant part of the dialogue during a game. Um but I think the same things apply as it relates to the prediction market and the stock market.It's just the reality. you know, you've talked a lot about or we've talked about, you know, sort of the exploding valuations of sports and part of that and I'm just curious how much you think that valuation increase has to do with the engagement that things like Kouchy and ...

Core Insights - The Indian Premier League (IPL) has achieved an $18.5 billion valuation, setting a high standard for sports leagues, but replicating its success in non-cricket sports remains challenging due to structural issues [14][15] - Non-cricket sports in India generated ₹2,559 crore in 2024, contributing 14% to the overall sports industry, with a growth rate of 24% annually, indicating a rising interest in these sports [15][16] Industry Challenges - Non-cricket leagues face difficulties such as broadcaster exits, ownership changes, and maintaining fan engagement, which lead to instability and personnel turnover [5][15] - The Pro Kabaddi League (PKL) has been the most successful non-cricket league, with a media rights deal worth ₹900 crore and franchise valuations exceeding ₹100 crore, yet it struggles with plateauing ratings [7][15] - The Indian Super League (ISL) has encountered significant financial losses, with Reliance and Star's initial ambitions not materializing, leading to doubts about its future [9][15] Investment and Governance - Long-term investment in grassroots development, better governance, and cost discipline is essential for the success of non-cricket leagues, as highlighted by industry experts [2][15] - Governance is a key differentiator, with some leagues offering franchise fee holidays to encourage long-term investment and reduce entry barriers [12][15] - The Prime Volleyball League (PVL) has adopted a leaner approach, valuing at ₹500 crore, and has involved team owners in league operations to ensure commitment to long-term success [10][15] Future Prospects - The demand for diverse sporting content is increasing, with sports evolving into an asset class, necessitating a focus on cost control, revenue diversification, and year-round fan engagement for sustainable growth [13][16] - New leagues, such as the Archery Premier League (APL), are being launched with sustainable business models, indicating ongoing investor interest despite the challenges faced by existing leagues [14][16]

Industry Collaboration & Insights - The annual Game Plan Summit in Santa Monica brought together leaders from sports and business [1] - CNBC Sport and Boardroom collaborated for the event [1] - NHL Commissioner Gary Bettman discussed the influx of money into sports leagues and his forecast for the next 5 to 10 years [1] Market Opportunities & Risks - Bettman anticipates potential fragmentation, drawing parallels to the tech bubble, suggesting some ventures will succeed while others will fail [2] - There's an unprecedented opportunity for niche sports due to increased accessibility and content consumption [2] - The rise of startups, exemplified by pickleball, is fueled by this opportunity [3] Event Coverage - Additional coverage of the Game Plan Summit, including insights from Kevin Durant on his trade to the Houston Rockets and Olympic Games plans, can be found at cbc.com [3]